*Episode Stack* https://stackl.ist/41VfkDh
In this episode of "Zero to Umm...", host Kyle Hudson sits down with the inspiring young entrepreneur, Erifili Gounari. Starting as a digital-savvy Gen Z, Erifili turned her passion for building online communities into a groundbreaking venture—a social media agency called the Z Link, aimed at bridging the gap between brands and Gen Z consumers. At just 19, she navigated the challenges of university, part-time jobs, and launching a business, ultimately making it onto the Forbes 30 under 30 list.
Kyle and Erifili dive into the origin story of the Z Link, the significance of authenticity in marketing to Gen Z, and how content creation and entrepreneurial drive propelled Erifili's journey from a hobbyist to a successful founder. Whether you're a budding entrepreneur or just fascinated by the dynamics of Gen Z marketing, this conversation is packed with insightful perspectives and actionable advice. Tune in for an engaging chat that explores the intersection of creativity, innovation, and the ever-evolving landscape of digital marketing.
*Chapters*
00:00 "Unexpected Entrepreneurial Journey"
04:04 Gen Z-Focused Social Media Agency Launch
08:29 Connecting with Gen Z Authentically
09:31 Reality TV: Authenticity vs. Formula
14:18 Brands Must Evolve with Communities
17:05 Efficient Team Integration
19:23 Bootstrapping an Agency from Scratch
23:31 "Twitter Networking Secures Initial Clients"
27:25 Social Media-Based Hiring Success
28:43 Passion Project Turned Essential Tool
32:29 Jack's Hero Videos Enhance Campaigns
38:07 Creative Brand Storytelling Through Video
40:56 Quick Video Editing & YouTube Tips
42:55 Evolving Beyond Social Media
47:23 Act Fast: The Power of Experimentation
48:58 Heartfelt Appreciation for Sharing Journey
