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Vicki Reece is the visionary Founder and CEO of Joy of Mom, a global lifestyle platform empowering over 2.6 million mothers through authentic connection and shared experiences. With a career spanning decades, Reece began in advertising and media sales before founding Capital Creative Group, a boutique ad agency, and later launching Kids Count Entertainment—a pioneering multimedia company creating award-winning, positivity-focused children’s products.
Her passion for supporting mothers emerged from personal parenthood challenges and market gaps in trustworthy parenting resources, leading her to organically grow Joy of Mom from a blog into one of Facebook’s most engaged communities through relatable content spanning parenting advice, wellness, and family activities.
A Chicago native and University of Illinois communications graduate, Reece champions mom-driven solutions while maintaining hands-on leadership—often working late nights to curate content and foster meaningful dialogues. Beyond her digital empire, she authored The Joy of Mom: Celebrating a Mother’s Love and advocates for child safety initiatives like ISR swim lessons. Her work reflects a lifelong mission to transform motherhood from isolating to uplifting, proving that “We Are Mom” isn’t just a slogan but a movement.
