Founder
Simon Holland is a serial entrepreneur and founder of Vera, an AI-powered back-office service designed to automate administrative tasks for small and medium-sized businesses (SMBs). Founded in 2024 and headquartered in New York City, Vera leverages advanced AI to manage government compliance, tax filings, licensing, and other bureaucratic obligations, aiming to reduce administrative workloads by 95% . Under Holland’s leadership, the company raised $1.5 million in pre-seed funding led by Village Global and earned a spot on the 2024 SMBTech 50 list for its innovative approach to empowering SMBs . Holland has emphasized Vera’s mission to “liberate startups and SMBs from admin burdens” so they can focus on growth.
Prior to Vera, Holland co-founded multiple ventures, including Vivi (a classroom collaboration tool used in 80,000+ classrooms), HotDoc (Australia’s largest patient engagement platform with 11 million users), and Elly (a chronic disease support platform backed by Google and Bayer) . His entrepreneurial career spans over a decade, blending healthcare, education, and enterprise software innovation. A native English and Spanish speaker, Holland has advised organizations like Landchecker and RMIT University, reflecting his expertise in scaling technology solutions .