Birute Efe - Founder of beCreative

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Where did beCreatives come from?

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We were so driven and so like,

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okay, we're going to do this.

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We didn't know what it was going

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to be.

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We just thought we're going to

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edit people's videos.

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We didn't even have a website.

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And currently we have about, well,

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the whole beCreatives team is over 100

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I know beCreatives is sort of an

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evolution of what you did before,

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but like of what kind of got you

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to that place?

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How have you found

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your entrepreneurial spirit?

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When you don't succeed, you have

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tomorrow and you do it and you're

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not afraid and you risk.

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Like all business things I learned

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literally just by doing simple

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businesses.

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Like when I was 20, 21 already.

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I started the podcast,

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and then I needed help

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with video.

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And I've worked

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with Upwork and Fiverr.

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Sometimes it works,

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sometimes it doesn't.

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we found beCreatives

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through an Instagram ad,

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And I'll have to say, it's

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been such a great experience,

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I'll do a golf clap emoji.

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You've got this vision

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in your head

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and you're pushing it

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through to sort of

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brings us to where we're at now.

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You and the team have

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built something great.

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How are you doing?

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Good, good.

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How are you? Good. Good.

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Where are you now?

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Do you have that

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sexy background?

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No. Yeah.

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No, this is real.

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This is this is in my office.

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So I'm, back in Atlanta

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this week, so,

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Settled.

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This is like, boys,

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they're in school.

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Okay. It's quiet.

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I'm getting caught up.

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Daddy can work, right?

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Exactly.

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Exactly. So,

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did you drop them off already?

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Yeah. Yeah.

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William takes the bus,

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which he was so excited.

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Ever since he was little

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he wanted to take the bus.

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And so now he gets to take

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the bus and God.

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I know.

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So he takes the bus

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and that I pretty much

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I go, right.

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And I take Matthew.

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And Matthew's done

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a little sort of like,

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it's one of these schools

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where they start

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as a as an infant,

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but then they go up

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to all the way to kindergarten.

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And so

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and it's a kind of a full day,

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so he can go in at 7:30.

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And, and then they do

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playing and naps and everything,

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and then I go

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get him about 4:30 or 5.

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So it's, it's nice that,

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he can actually get,

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he gets kind of a full day

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and so of way.

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Which is great.

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So they're very nice.

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Yeah.

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And you've got kids, right?

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Yeah. I have three children.

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But it's

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four after four right now, pm.

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So they're school finishing.

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Yeah.

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So before

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I get my jump on here,

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I kind of,

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try to

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arrange the logistics of it

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so they don't stop right

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away.

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Totally.

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I had that for yesterday,

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I hope. Yeah.

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If they store it,

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if it doesn't, it's flavor.

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It just adds

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flavor to the whole.

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The whole thing.

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I had a meeting yesterday

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and I was like,

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I was in it,

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and I'm getting

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really passionate

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about it, whatever.

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And all of a sudden

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you see on off camera,

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you see this little finger

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and I turn and he's like,

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can you get Paw

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Patrol on my iPad?

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And I'm like, just,

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just give me one second.

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I'll be right back.

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Like, just give it.

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It wasn't bad.

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But then when the

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pandemic started

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and everyone wasn't

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as used to it,

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I remember being in my office

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and I was doing a presentation

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to, to a company,

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and right off camera,

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my son comes on,

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he's like, daddy poop.

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I had a poop.

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And I'm like,

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hey, everyone, can I just

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can I just for

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I'll be right back, like,

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just give me a second.

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So anyways,

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I feel like we're a little

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more used to that.

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Maybe not

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that example, but, like,

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we're a little more

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used to that.

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I had so many that you say

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that guy, I had

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almost identical story.

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One.

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This one, the live

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video is very popular.

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I had

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I was hosting a show

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for one of my friends

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for her, Facebook

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page with, like, a million,

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4 million followers and stuff.

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So that's huge.

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And, so I'm like,

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got on the live

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and start talking.

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And then my son

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from the bathroom

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Mom, I poop.

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I had the microphone on,

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I don't know,

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like everybody heard

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and the like

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engagement

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actually was very good.

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But all sudden the chat changes

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and there's a lot of

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like clapping

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emojis and a lot

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of, like,

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fireworks and party emojis.

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Yeah.

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I mean, anything unintentionally

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successful.

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Well, it's funny,

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I think about, like what?

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What brings us here?

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I starting Stacklist

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you know,

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a couple of months ago,

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and then I started the podcast,

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and then I needed help

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with video.

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And I've worked

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with a lot of different

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people from,

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you know, Upwork and Fiverr

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and Contra and things like that.

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But, you know,

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from an onboarding overhead

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perspective,

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sometimes, sometimes it works,

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sometimes it doesn't.

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And, you know,

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and sometimes

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that takes a lot of time,

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effort.

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And so, I think we found

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beCreatives

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through an Instagram ad,

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and probably somehow

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Instagram and Facebook,

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you know, listening to me,

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in the background

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being like,

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I gotta find some help

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with, with video editing.

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And I'll have to say, it's

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been such a great experience,

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like onboarding

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with you all and,

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and Clélia, is.

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I'll, I'll,

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I'll do a golf clap emoji.

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Is, is so great

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and so nice to be able

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to have someone in slack

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with us.

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And I feel like

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the whole process

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has been just amazing.

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So I'd love to like,

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you know,

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as we kick things

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off, almost go back to

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where did beCreatives come from?

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You know,

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I guess starting from,

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you know,

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back early in your history,

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like what

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what led to the,

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to the point of,

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of starting beCreatives.

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And then I think

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after that we'll,

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we'll sort of touch

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a little bit on.

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I want to hear the early days,

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the early sort of scrappy like,

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you know, things are broken,

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they're not working.

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But you've got this vision

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in your head

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and you're pushing it

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through to that.

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That sort of brings

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us to where we're at now.

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Okay.

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Well, the

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I don't even know where to begin

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because we gotta go.

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Well let's go, let's

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go back to like,

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I would be really

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super interested in hearing

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sort of your story.

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And I,

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I've read some in my research

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going back

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to, you know what,

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what got you

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to the entrepreneurial spirit

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and your upbringing and,

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and sort of early jobs

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and things like that.

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But I guess,

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you know,

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let's go back to what kind of

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what is it in your makeup

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and your DNA that sort of

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got you to the place

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where you started.

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I know beCreatives

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is sort of an evolution

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of what you did before,

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but like of

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what kind of got you

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to that place, starting with,

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how you found

297
00:06:45,375 --> 00:06:47,333
your entrepreneurial spirit?

298
00:06:47,333 --> 00:06:48,375
Funny.

299
00:06:48,375 --> 00:06:49,833
I never thought myself

300
00:06:49,833 --> 00:06:50,916
a few things

301
00:06:50,916 --> 00:06:52,541
being inntrepreneur,

302
00:06:52,541 --> 00:06:54,041
being creative.

303
00:06:54,041 --> 00:06:56,125
I never, ever in my life

304
00:06:56,125 --> 00:06:57,041
because I worked

305
00:06:57,041 --> 00:06:58,375
and I grew up in the family

306
00:06:58,375 --> 00:07:00,541
of both, teachers.

307
00:07:00,541 --> 00:07:01,916
And, you know,

308
00:07:01,916 --> 00:07:03,500
my mom was a principal

309
00:07:03,500 --> 00:07:04,541
my day and a teacher,

310
00:07:04,541 --> 00:07:05,583
and my dad was a teacher.

311
00:07:05,583 --> 00:07:06,583
I was in the same school.

312
00:07:06,583 --> 00:07:08,125
So I was always kind of thought,

313
00:07:08,125 --> 00:07:09,666
okay, you finish

314
00:07:09,666 --> 00:07:10,666
high school,

315
00:07:10,666 --> 00:07:12,041
you go to university,

316
00:07:12,041 --> 00:07:13,625
and then you do your all the,

317
00:07:13,625 --> 00:07:14,916
all the degrees possible

318
00:07:14,916 --> 00:07:16,625
that you could get in the world.

319
00:07:16,625 --> 00:07:18,041
You just study, study, study

320
00:07:18,041 --> 00:07:19,208
and then you get a job.

321
00:07:19,208 --> 00:07:20,416
So you work

322
00:07:20,416 --> 00:07:22,416
and you provide for your family.

323
00:07:22,416 --> 00:07:23,541
That's stable income.

324
00:07:23,541 --> 00:07:24,791
No risk, no

325
00:07:24,791 --> 00:07:25,833
no business, nothing.

326
00:07:25,833 --> 00:07:28,333
So that's that was my mentality.

327
00:07:28,541 --> 00:07:32,708
And when I was, in uni,

328
00:07:32,708 --> 00:07:34,791
I went my first

329
00:07:34,791 --> 00:07:35,666
kind of venture was

330
00:07:35,666 --> 00:07:37,166
I went to Erasmus program,

331
00:07:37,166 --> 00:07:38,708
I went to Scotland,

332
00:07:38,708 --> 00:07:39,958
and,

333
00:07:39,958 --> 00:07:41,125
that's when my kind of

334
00:07:41,125 --> 00:07:41,916
eyes opened.

335
00:07:41,916 --> 00:07:43,333
There's more to the world.

336
00:07:43,333 --> 00:07:44,625
And then a year

337
00:07:44,625 --> 00:07:47,166
after I went to, United States.

338
00:07:47,166 --> 00:07:48,291
So I'm from originally

339
00:07:48,291 --> 00:07:49,000
from Lithuania.

340
00:07:49,000 --> 00:07:50,500
So that's where I was born.

341
00:07:51,833 --> 00:07:52,958
And I would say my

342
00:07:52,958 --> 00:07:54,208
entrepreneurial journey

343
00:07:54,208 --> 00:07:55,666
started in the United States

344
00:07:55,666 --> 00:07:57,916
as an immigrant surviving.

345
00:07:57,916 --> 00:08:00,416
And I think as we did,

346
00:08:00,791 --> 00:08:03,625
just being, put in a situation,

347
00:08:03,666 --> 00:08:04,666
hard situations

348
00:08:04,666 --> 00:08:06,083
where you have to survive,

349
00:08:06,083 --> 00:08:08,583
figure out,

350
00:08:08,708 --> 00:08:10,958
and see others do the same thing

351
00:08:10,958 --> 00:08:11,750
pretty well.

352
00:08:11,750 --> 00:08:13,416
You really get inspired

353
00:08:13,416 --> 00:08:15,500
and you really get

354
00:08:15,500 --> 00:08:16,500
get in the zone

355
00:08:16,500 --> 00:08:18,416
and try to try to do something.

356
00:08:18,416 --> 00:08:20,208
So very quickly.

357
00:08:20,208 --> 00:08:21,958
When I was there in states,

358
00:08:21,958 --> 00:08:24,083
I realized I, I,

359
00:08:24,083 --> 00:08:26,000
I want to read something.

360
00:08:26,000 --> 00:08:28,500
And it didn't start with

361
00:08:28,625 --> 00:08:29,833
anything online.

362
00:08:29,833 --> 00:08:30,583
It just was,

363
00:08:30,583 --> 00:08:32,083
you know, I was waitressing

364
00:08:32,083 --> 00:08:34,833
and then I was doing things like

365
00:08:35,625 --> 00:08:37,625
trading my cleaning business,

366
00:08:37,625 --> 00:08:39,583
you know, with them, right.

367
00:08:39,583 --> 00:08:40,833
Driving around and,

368
00:08:40,833 --> 00:08:42,500
dropping off fliers,

369
00:08:42,500 --> 00:08:43,833
trading, cleaning

370
00:08:43,833 --> 00:08:44,666
business, creating

371
00:08:44,666 --> 00:08:46,041
like, wholesale

372
00:08:46,041 --> 00:08:48,125
retail businesses in the malls.

373
00:08:48,125 --> 00:08:49,875
And,

374
00:08:49,875 --> 00:08:50,916
actually me and my husband,

375
00:08:50,916 --> 00:08:51,916
then we had a restaurant

376
00:08:51,916 --> 00:08:53,541
selling pizza.

377
00:08:53,541 --> 00:08:54,416
Oh. Wow.

378
00:08:54,416 --> 00:08:55,833
Like cheesesteaks,

379
00:08:55,833 --> 00:08:57,583
burgers, like, you name it.

380
00:08:57,583 --> 00:08:59,500
So the entrepreneurial thing

381
00:08:59,500 --> 00:09:00,333
was born definitely

382
00:09:00,333 --> 00:09:01,166
in the United States.

383
00:09:02,375 --> 00:09:02,958
Yeah.

384
00:09:02,958 --> 00:09:03,333
Wow.

385
00:09:03,333 --> 00:09:04,041
It sounds like

386
00:09:04,041 --> 00:09:05,083
you're,

387
00:09:05,083 --> 00:09:06,500
I have a feeling

388
00:09:06,500 --> 00:09:07,625
we're a bit of a kindred spirit.

389
00:09:07,625 --> 00:09:09,833
I, I've all the way.

390
00:09:09,833 --> 00:09:11,291
When I was a kid,

391
00:09:11,291 --> 00:09:12,041
I always used to

392
00:09:12,041 --> 00:09:12,750
people would ask me

393
00:09:12,750 --> 00:09:13,416
what I wanted to be

394
00:09:13,416 --> 00:09:14,000
when I grew up,

395
00:09:14,000 --> 00:09:14,666
and I was like,

396
00:09:14,666 --> 00:09:16,041
I want to be a detective

397
00:09:16,041 --> 00:09:17,416
and a sniper

398
00:09:17,416 --> 00:09:19,583
and an inventor, and,

399
00:09:19,583 --> 00:09:20,000
you know what I mean?

400
00:09:20,000 --> 00:09:20,583
Like anything,

401
00:09:20,583 --> 00:09:21,875
I was just all these things

402
00:09:21,875 --> 00:09:22,541
that I wanted to do.

403
00:09:22,541 --> 00:09:23,916
And it sounds so interesting,

404
00:09:23,916 --> 00:09:24,375
you know, that

405
00:09:24,375 --> 00:09:26,000
essentially you were

406
00:09:26,000 --> 00:09:26,708
you were trying

407
00:09:26,708 --> 00:09:27,333
all these different things,

408
00:09:27,333 --> 00:09:28,000
and you got all this

409
00:09:28,000 --> 00:09:28,791
different experience

410
00:09:28,791 --> 00:09:29,750
and different,

411
00:09:29,750 --> 00:09:30,166
you know,

412
00:09:30,166 --> 00:09:31,000
in different

413
00:09:31,000 --> 00:09:32,833
kind of industries and services.

414
00:09:32,833 --> 00:09:34,208
And I always say

415
00:09:34,208 --> 00:09:36,708
this was my education.

416
00:09:36,750 --> 00:09:38,541
This was my business

417
00:09:38,541 --> 00:09:39,750
school's best,

418
00:09:39,750 --> 00:09:41,500
you know, programs.

419
00:09:41,500 --> 00:09:42,791
I learned sales

420
00:09:42,791 --> 00:09:44,291
while waitressing.

421
00:09:44,291 --> 00:09:48,041
You know, I learned, marketing,

422
00:09:48,541 --> 00:09:49,583
creating pizza,

423
00:09:49,583 --> 00:09:51,291
you know, boards and stuff

424
00:09:51,291 --> 00:09:52,333
and seeing what

425
00:09:52,333 --> 00:09:53,000
gets people's

426
00:09:53,000 --> 00:09:55,958
attentions, you know, pricing

427
00:09:56,083 --> 00:09:57,250
while, you know, like,

428
00:09:57,250 --> 00:09:58,541
daily menu or something,

429
00:09:58,541 --> 00:09:59,958
like I learned,

430
00:09:59,958 --> 00:10:01,875
when you don't succeed,

431
00:10:01,875 --> 00:10:03,750
you have tomorrow and you do it

432
00:10:03,750 --> 00:10:04,791
and you're not afraid,

433
00:10:04,791 --> 00:10:05,875
and you rest

434
00:10:05,875 --> 00:10:07,541
like all business things,

435
00:10:07,541 --> 00:10:08,958
I learned literally

436
00:10:08,958 --> 00:10:10,125
just by doing simple

437
00:10:10,125 --> 00:10:11,166
businesses and

438
00:10:12,583 --> 00:10:13,500
from very

439
00:10:13,500 --> 00:10:13,750
kind of

440
00:10:13,750 --> 00:10:16,250
like when I was 20, 21 already,

441
00:10:16,666 --> 00:10:17,458
all this stuff.

442
00:10:17,458 --> 00:10:20,125
Then I applied to,

443
00:10:20,125 --> 00:10:22,625
you know, Digital World.

444
00:10:23,250 --> 00:10:24,166
I think it's going

445
00:10:24,166 --> 00:10:25,416
to be so interesting

446
00:10:25,416 --> 00:10:26,500
for the next generation.

447
00:10:26,500 --> 00:10:29,250
I think about how I would frame

448
00:10:29,250 --> 00:10:31,750
this for my two boys,

449
00:10:31,833 --> 00:10:32,875
William and Matthew,

450
00:10:32,875 --> 00:10:34,375
and how different it is

451
00:10:34,375 --> 00:10:35,916
than it was framed for me

452
00:10:35,916 --> 00:10:36,791
by my parents.

453
00:10:36,791 --> 00:10:39,291
And the idea that,

454
00:10:39,458 --> 00:10:39,875
you know, my

455
00:10:39,875 --> 00:10:41,791
my mom worked for my dad,

456
00:10:41,791 --> 00:10:42,583
he was a doctor

457
00:10:42,583 --> 00:10:43,708
and he had his own practice,

458
00:10:43,708 --> 00:10:46,250
and he did that for 45 years.

459
00:10:46,250 --> 00:10:47,250
And but it was pretty.

460
00:10:47,250 --> 00:10:48,500
It was pretty routine, right?

461
00:10:48,500 --> 00:10:50,083
It was it was a fairly standard.

462
00:10:50,083 --> 00:10:50,958
He would get up and go play

463
00:10:50,958 --> 00:10:51,791
racquetball in the morning,

464
00:10:51,791 --> 00:10:53,083
and then he would go to work

465
00:10:53,083 --> 00:10:54,333
and he'd come home with eat,

466
00:10:54,333 --> 00:10:56,083
and then he would make calls

467
00:10:56,083 --> 00:10:57,000
to his patients,

468
00:10:57,000 --> 00:10:58,208
and then he would watch

469
00:10:58,208 --> 00:11:00,333
a little bit of a Western

470
00:11:00,333 --> 00:11:02,291
or a Kevin Costner movie,

471
00:11:02,291 --> 00:11:04,000
and then he would he go to that

472
00:11:04,000 --> 00:11:05,416
and like it was it was pretty.

473
00:11:05,416 --> 00:11:06,666
But it was like that for,

474
00:11:06,666 --> 00:11:08,291
you know, 40, 45 years

475
00:11:08,291 --> 00:11:09,166
and so different.

476
00:11:09,166 --> 00:11:10,291
That's where

477
00:11:10,291 --> 00:11:11,083
you know, me coming

478
00:11:11,083 --> 00:11:12,041
up, getting all of

479
00:11:12,041 --> 00:11:13,708
that, like your

480
00:11:15,583 --> 00:11:17,125
your school

481
00:11:17,125 --> 00:11:18,750
transcript from high school.

482
00:11:18,750 --> 00:11:19,958
I mean, it's got to be just,

483
00:11:19,958 --> 00:11:21,083
just right.

484
00:11:21,083 --> 00:11:22,208
And your college

485
00:11:22,208 --> 00:11:22,875
just got to be

486
00:11:22,875 --> 00:11:23,916
and your resume

487
00:11:23,916 --> 00:11:25,750
that stays with you forever.

488
00:11:25,750 --> 00:11:27,208
Like this idea of these

489
00:11:27,208 --> 00:11:28,708
these like transcripts

490
00:11:28,708 --> 00:11:29,500
and these resumes,

491
00:11:29,500 --> 00:11:30,708
they stay with you forever.

492
00:11:30,708 --> 00:11:31,875
And you don't want to be seen

493
00:11:31,875 --> 00:11:34,375
as someone who just job hops

494
00:11:34,625 --> 00:11:36,083
and who who isn't.

495
00:11:36,083 --> 00:11:37,458
You know,

496
00:11:37,458 --> 00:11:38,875
trustworthy and protectable.

497
00:11:38,875 --> 00:11:39,958
And but

498
00:11:39,958 --> 00:11:41,791
I ended up doing so different.

499
00:11:41,791 --> 00:11:42,000
Right?

500
00:11:42,000 --> 00:11:42,625
I would go somewhere

501
00:11:42,625 --> 00:11:43,625
and I would learn something,

502
00:11:43,625 --> 00:11:44,041
and I would

503
00:11:44,041 --> 00:11:45,666
I would be there for six months

504
00:11:45,666 --> 00:11:46,875
and I would learn sales,

505
00:11:46,875 --> 00:11:47,708
and then I'd be like, great,

506
00:11:47,708 --> 00:11:48,541
I got this,

507
00:11:48,541 --> 00:11:49,125
and then I would go

508
00:11:49,125 --> 00:11:49,708
somewhere else

509
00:11:49,708 --> 00:11:50,208
and I would learn

510
00:11:50,208 --> 00:11:51,083
something else.

511
00:11:51,083 --> 00:11:52,875
And that resume like, doesn't.

512
00:11:52,875 --> 00:11:53,958
And I think we learn

513
00:11:53,958 --> 00:11:54,583
when we're older,

514
00:11:54,583 --> 00:11:55,458
like it really is

515
00:11:55,458 --> 00:11:57,583
whatever you want to be in terms

516
00:11:57,583 --> 00:11:58,750
of how it's presented.

517
00:11:58,750 --> 00:12:00,625
But not being afraid

518
00:12:00,625 --> 00:12:01,708
to just try lots

519
00:12:01,708 --> 00:12:02,500
of different things

520
00:12:02,500 --> 00:12:03,875
and almost make the journey

521
00:12:03,875 --> 00:12:05,541
more about collecting

522
00:12:05,541 --> 00:12:06,666
those learnings.

523
00:12:06,666 --> 00:12:08,458
So that you,

524
00:12:08,458 --> 00:12:09,541
it sort of culminate

525
00:12:09,541 --> 00:12:11,208
in something later down the line

526
00:12:11,208 --> 00:12:12,958
and not being worried about it.

527
00:12:12,958 --> 00:12:14,958
I agree with it like 1,000%.

528
00:12:14,958 --> 00:12:15,833
And

529
00:12:17,083 --> 00:12:19,000
being not very humble, I

530
00:12:19,000 --> 00:12:21,708
believe that my biggest,

531
00:12:22,791 --> 00:12:24,250
my best feature,

532
00:12:24,250 --> 00:12:25,416
you know, characteristics

533
00:12:25,416 --> 00:12:27,500
is that I'm not like super smart

534
00:12:27,500 --> 00:12:28,458
or super like,

535
00:12:28,458 --> 00:12:29,333
you know, intelligent

536
00:12:29,333 --> 00:12:29,750
or something.

537
00:12:29,750 --> 00:12:31,833
I am, but like, not super.

538
00:12:31,833 --> 00:12:32,750
I'm better at

539
00:12:32,750 --> 00:12:34,208
just being bold

540
00:12:34,208 --> 00:12:35,375
and doing things.

541
00:12:35,375 --> 00:12:36,625
And if they fail,

542
00:12:36,625 --> 00:12:38,250
I don't see that as a failure.

543
00:12:38,250 --> 00:12:39,083
I do it again.

544
00:12:39,083 --> 00:12:40,833
I try and I want to learn

545
00:12:40,833 --> 00:12:42,166
like I learn.

546
00:12:42,166 --> 00:12:42,541
Learn.

547
00:12:42,541 --> 00:12:43,541
And like you say, you learn.

548
00:12:43,541 --> 00:12:45,083
Okay, I need something else,

549
00:12:45,083 --> 00:12:46,250
I need something else.

550
00:12:46,250 --> 00:12:47,333
When you see the people

551
00:12:47,333 --> 00:12:48,083
that are smarter

552
00:12:48,083 --> 00:12:49,166
and you finding them

553
00:12:49,166 --> 00:12:50,166
and having them help

554
00:12:50,166 --> 00:12:52,041
you do the things that you,

555
00:12:52,041 --> 00:12:53,708
you can't.

556
00:12:53,708 --> 00:12:55,000
Yeah. Yeah.

557
00:12:55,000 --> 00:12:55,791
And pushing through

558
00:12:55,791 --> 00:12:56,291
I think what,

559
00:12:56,291 --> 00:12:57,916
what sometimes is for me

560
00:12:57,916 --> 00:12:58,333
it was a,

561
00:12:58,333 --> 00:12:58,958
it was a,

562
00:12:58,958 --> 00:12:59,583
it was fear

563
00:12:59,583 --> 00:13:02,083
of, of family and family,

564
00:13:02,375 --> 00:13:03,291
not judgment

565
00:13:03,291 --> 00:13:03,875
but just

566
00:13:03,875 --> 00:13:06,375
sort of the mentality of like,

567
00:13:06,583 --> 00:13:07,541
well,

568
00:13:07,541 --> 00:13:08,125
you're going to go

569
00:13:08,125 --> 00:13:09,208
start this new thing

570
00:13:09,208 --> 00:13:09,791
and what but

571
00:13:09,791 --> 00:13:11,375
what if it doesn't work out?

572
00:13:11,375 --> 00:13:12,791
And when you're,

573
00:13:12,791 --> 00:13:13,416
when you're young,

574
00:13:13,416 --> 00:13:14,291
that rattles around

575
00:13:14,291 --> 00:13:15,083
in your brain a lot.

576
00:13:15,083 --> 00:13:15,958
But then when you're older,

577
00:13:15,958 --> 00:13:17,000
you're like,

578
00:13:17,000 --> 00:13:18,291
I guess it won't work out then,

579
00:13:18,291 --> 00:13:18,791
but I'm gonna go

580
00:13:18,791 --> 00:13:19,750
figure that out.

581
00:13:19,750 --> 00:13:21,583
And it's like, but that's okay.

582
00:13:21,583 --> 00:13:22,750
And not being sort

583
00:13:22,750 --> 00:13:24,041
of, you know, of

584
00:13:24,041 --> 00:13:25,208
of doing the insurance

585
00:13:25,208 --> 00:13:26,333
and the insulation

586
00:13:26,333 --> 00:13:27,333
like at the get

587
00:13:27,333 --> 00:13:28,250
go and being like,

588
00:13:28,250 --> 00:13:29,250
I've got to be really,

589
00:13:29,250 --> 00:13:30,208
really worried about this

590
00:13:30,208 --> 00:13:30,791
not working out.

591
00:13:30,791 --> 00:13:31,416
I think you almost

592
00:13:31,416 --> 00:13:32,625
get more brazen.

593
00:13:32,625 --> 00:13:33,583
And you,

594
00:13:33,583 --> 00:13:34,541
it's like you punch

595
00:13:34,541 --> 00:13:35,500
through a wall

596
00:13:35,500 --> 00:13:37,541
that other people don't

597
00:13:37,541 --> 00:13:39,791
when you're willing to just go,

598
00:13:39,791 --> 00:13:40,333
I don't know,

599
00:13:40,333 --> 00:13:41,708
but I'm running really fast

600
00:13:41,708 --> 00:13:42,458
in this direction

601
00:13:42,458 --> 00:13:43,208
and we're going to see where

602
00:13:43,208 --> 00:13:43,916
it takes me.

603
00:13:43,916 --> 00:13:44,666
And,

604
00:13:44,666 --> 00:13:45,666
and I think

605
00:13:45,666 --> 00:13:46,583
that's where you end up

606
00:13:46,583 --> 00:13:47,250
sort of pushing

607
00:13:47,250 --> 00:13:49,750
further past most people.

608
00:13:50,291 --> 00:13:51,333
And they're what they're

609
00:13:51,333 --> 00:13:52,458
sort of willing to,

610
00:13:52,458 --> 00:13:53,250
to kind of tolerate

611
00:13:53,250 --> 00:13:54,750
from a fear perspective,

612
00:13:54,750 --> 00:13:55,416
because I

613
00:13:55,416 --> 00:13:57,291
see that as a continuity.

614
00:13:57,291 --> 00:13:58,083
You know, it's it's

615
00:13:58,083 --> 00:13:59,500
not failing at something.

616
00:13:59,500 --> 00:14:00,625
You okay?

617
00:14:00,625 --> 00:14:01,291
It's stopped.

618
00:14:01,291 --> 00:14:02,625
It doesn't work anymore,

619
00:14:02,625 --> 00:14:03,666
but something else comes out.

620
00:14:03,666 --> 00:14:05,166
And so this is actually

621
00:14:05,166 --> 00:14:07,041
the story of my,

622
00:14:07,041 --> 00:14:08,166
you know, career.

623
00:14:08,166 --> 00:14:09,625
I started a blog

624
00:14:09,625 --> 00:14:10,458
and that, you know,

625
00:14:10,458 --> 00:14:11,708
it was okay, but didn't,

626
00:14:11,708 --> 00:14:13,000
you know, was super successful.

627
00:14:13,000 --> 00:14:14,250
I started another one.

628
00:14:14,250 --> 00:14:15,500
And that another one

629
00:14:15,500 --> 00:14:17,250
kind of lead me to video

630
00:14:17,250 --> 00:14:17,916
and like so it

631
00:14:17,916 --> 00:14:19,291
everything continues

632
00:14:19,291 --> 00:14:19,875
with something.

633
00:14:19,875 --> 00:14:21,166
It's never the end,

634
00:14:21,166 --> 00:14:22,083
you know, never.

635
00:14:22,083 --> 00:14:23,083
You finish at something

636
00:14:23,083 --> 00:14:23,708
and there's nothing

637
00:14:23,708 --> 00:14:26,166
after there's something after all

638
00:14:26,166 --> 00:14:28,000
as long as you don’t stop.

639
00:14:28,791 --> 00:14:30,041
Absolutely.

640
00:14:30,041 --> 00:14:31,083
So what was that like.

641
00:14:31,083 --> 00:14:33,875
What was preceding beCreatives?

642
00:14:34,000 --> 00:14:34,541
What was

643
00:14:34,541 --> 00:14:35,583
what was the thing

644
00:14:35,583 --> 00:14:36,666
right before that

645
00:14:36,666 --> 00:14:37,958
you were focused on?

646
00:14:37,958 --> 00:14:39,166
Before beCreatives

647
00:14:39,166 --> 00:14:40,208
in its current form

648
00:14:40,208 --> 00:14:42,125
sort of started to take shape.

649
00:14:42,125 --> 00:14:42,458
Okay.

650
00:14:42,458 --> 00:14:43,625
So, you know,

651
00:14:43,625 --> 00:14:45,333
after all these crazy businesses

652
00:14:45,333 --> 00:14:46,583
that we had, me and my husband,

653
00:14:46,583 --> 00:14:47,416
we had,

654
00:14:47,416 --> 00:14:49,125
then we started having children.

655
00:14:49,125 --> 00:14:52,625
We had two kids then, and,

656
00:14:52,625 --> 00:14:55,750
it was very early

657
00:14:55,750 --> 00:14:58,625
on, was very clear to me that I,

658
00:14:59,833 --> 00:15:01,791
I wanted that dream where

659
00:15:01,791 --> 00:15:04,625
we all spent more time together.

660
00:15:06,000 --> 00:15:07,208
I remember in,

661
00:15:07,208 --> 00:15:09,875
I was living in North

662
00:15:09,875 --> 00:15:11,166
Carolina, Asheville.

663
00:15:11,166 --> 00:15:12,833
we had a beautiful place,

664
00:15:12,833 --> 00:15:13,875
and I was

665
00:15:13,875 --> 00:15:14,833
my husband was working,

666
00:15:14,833 --> 00:15:16,416
and I used to come visit

667
00:15:16,416 --> 00:15:18,375
to both my small children.

668
00:15:18,375 --> 00:15:20,291
And I used to see this family

669
00:15:20,291 --> 00:15:21,000
every day

670
00:15:21,000 --> 00:15:23,125
in the park and family,

671
00:15:23,125 --> 00:15:24,291
both husband and wife

672
00:15:24,291 --> 00:15:25,541
and their two children,

673
00:15:25,541 --> 00:15:26,625
Tuesday morning,

674
00:15:26,625 --> 00:15:27,791
Wednesday afternoon,

675
00:15:27,791 --> 00:15:29,750
like any day that you come

676
00:15:29,750 --> 00:15:30,208
any time.

677
00:15:30,208 --> 00:15:31,208
And I was like,

678
00:15:31,208 --> 00:15:32,666
and this was

679
00:15:32,666 --> 00:15:33,333
not the car

680
00:15:33,333 --> 00:15:34,083
that they arrived

681
00:15:34,083 --> 00:15:36,041
fancy car at the house.

682
00:15:36,041 --> 00:15:38,291
And I mean the luxury

683
00:15:38,291 --> 00:15:40,791
of the house, of the of the life

684
00:15:40,791 --> 00:15:43,291
that the quality life meant.

685
00:15:43,958 --> 00:15:46,500
Tuesday afternoon in the park,

686
00:15:47,125 --> 00:15:49,041
the whole family Monday morning

687
00:15:49,041 --> 00:15:50,625
going reading books together

688
00:15:50,625 --> 00:15:51,791
with your kids or something like

689
00:15:51,791 --> 00:15:54,708
that was such a luxury to me.

690
00:15:55,166 --> 00:15:56,708
And, back then

691
00:15:56,708 --> 00:15:59,291
my husband was working like 14

692
00:15:59,291 --> 00:16:01,916
hour days, seven days a week

693
00:16:01,916 --> 00:16:03,041
because we had like this,

694
00:16:03,041 --> 00:16:03,291
you know,

695
00:16:03,291 --> 00:16:04,625
crazy business,

696
00:16:04,625 --> 00:16:05,833
that he had to be in,

697
00:16:05,833 --> 00:16:07,625
in a certain location.

698
00:16:07,625 --> 00:16:08,458
And

699
00:16:09,791 --> 00:16:10,583
I went

700
00:16:10,583 --> 00:16:12,125
and one day I met that family,

701
00:16:12,125 --> 00:16:13,083
I introduced myself,

702
00:16:13,083 --> 00:16:13,416
and I was,

703
00:16:13,416 --> 00:16:14,083
like, straightforward.

704
00:16:14,083 --> 00:16:14,333
You know,

705
00:16:14,333 --> 00:16:15,250
how in the United States, it's

706
00:16:15,250 --> 00:16:16,333
very easy to find friends

707
00:16:16,333 --> 00:16:17,916
just walk up.

708
00:16:17,916 --> 00:16:18,250
Yeah.

709
00:16:18,250 --> 00:16:18,750
Like that

710
00:16:18,750 --> 00:16:21,125
let's get coffee,

711
00:16:21,125 --> 00:16:21,625
let's hang out.

712
00:16:21,625 --> 00:16:22,166
And, you know,

713
00:16:22,166 --> 00:16:22,666
and I was like,

714
00:16:22,666 --> 00:16:23,875
but I was very straightforward.

715
00:16:23,875 --> 00:16:24,708
I was like,

716
00:16:24,708 --> 00:16:26,291
what do you do

717
00:16:26,291 --> 00:16:28,791
to be able to do this?

718
00:16:28,916 --> 00:16:30,041
And there were kind enough

719
00:16:30,041 --> 00:16:31,541
to just really,

720
00:16:31,541 --> 00:16:32,083
you know,

721
00:16:32,083 --> 00:16:34,083
be very open and share with me

722
00:16:34,083 --> 00:16:35,250
and the things they were doing.

723
00:16:35,250 --> 00:16:36,791
So it was

724
00:16:36,791 --> 00:16:39,416
this was, so normally, okay,

725
00:16:39,416 --> 00:16:42,791
this was about 12 years ago, so.

726
00:16:42,833 --> 00:16:43,666
Oh, wow.

727
00:16:43,666 --> 00:16:43,958
Yeah.

728
00:16:43,958 --> 00:16:45,291
So the blogging,

729
00:16:45,291 --> 00:16:46,041
the website,

730
00:16:46,041 --> 00:16:47,125
the niche website,

731
00:16:47,125 --> 00:16:49,083
things were a thing back then.

732
00:16:49,083 --> 00:16:52,000
And, you know, when you hear

733
00:16:52,541 --> 00:16:53,291
things like that

734
00:16:53,291 --> 00:16:54,250
from a real person,

735
00:16:54,250 --> 00:16:55,333
they become more real

736
00:16:55,333 --> 00:16:56,708
and you really get inspired.

737
00:16:56,708 --> 00:16:58,458
And this is when I was like,

738
00:16:58,458 --> 00:17:00,250
okay, I'm going to do that.

739
00:17:00,250 --> 00:17:01,208
I'm at home.

740
00:17:01,208 --> 00:17:02,541
It's different.

741
00:17:02,541 --> 00:17:03,083
Definitely didn't

742
00:17:03,083 --> 00:17:04,708
sound like a scam or like,

743
00:17:04,708 --> 00:17:06,375
I didn't have to be, like,

744
00:17:06,375 --> 00:17:07,375
you know,

745
00:17:07,375 --> 00:17:08,958
very educated in this thing.

746
00:17:08,958 --> 00:17:10,416
So he showed me a lot of things,

747
00:17:10,416 --> 00:17:12,250
and I started a blog.

748
00:17:12,250 --> 00:17:13,333
I was there writing a blog.

749
00:17:13,333 --> 00:17:14,250
I started learning things.

750
00:17:14,250 --> 00:17:15,333
I would put

751
00:17:15,333 --> 00:17:17,166
my kids to bed at nine,

752
00:17:17,166 --> 00:17:19,666
and I used to just get a

753
00:17:19,708 --> 00:17:20,708
cup of coffee.

754
00:17:22,000 --> 00:17:22,750
And would stay

755
00:17:22,750 --> 00:17:25,208
up until like 3 a.m.

756
00:17:25,208 --> 00:17:26,500
just researching,

757
00:17:26,500 --> 00:17:27,041
learning,

758
00:17:27,041 --> 00:17:28,125
writing,

759
00:17:28,125 --> 00:17:30,250
coding a little bit, just

760
00:17:30,250 --> 00:17:31,166
learning things.

761
00:17:31,166 --> 00:17:32,333
You know?

762
00:17:32,333 --> 00:17:33,416
I love it.

763
00:17:33,416 --> 00:17:35,041
And it was.

764
00:17:35,041 --> 00:17:37,541
And I didn't have no business

765
00:17:37,541 --> 00:17:38,875
plan. No.

766
00:17:38,875 --> 00:17:39,583
Kind of like

767
00:17:39,583 --> 00:17:41,208
I did like keyword research

768
00:17:41,208 --> 00:17:41,875
and things like that.

769
00:17:41,875 --> 00:17:43,833
But I was just doing things

770
00:17:43,833 --> 00:17:44,708
because I wanted

771
00:17:44,708 --> 00:17:45,875
to learn so much.

772
00:17:45,875 --> 00:17:48,375
I thought the coolest thing ever

773
00:17:49,166 --> 00:17:51,250
and all, I wanted

774
00:17:51,250 --> 00:17:52,125
to earn enough.

775
00:17:52,125 --> 00:17:54,583
So my husband could,

776
00:17:54,583 --> 00:17:55,333
could be with us.

777
00:17:55,333 --> 00:17:56,375
He wouldn't have to

778
00:17:56,375 --> 00:17:58,875
to hustle and to work so hard.

779
00:17:58,875 --> 00:17:59,125
Yeah.

780
00:17:59,125 --> 00:18:01,916
So this kind of blogging time

781
00:18:02,125 --> 00:18:02,666
happened.

782
00:18:02,666 --> 00:18:03,166
I went through

783
00:18:03,166 --> 00:18:04,500
like 2 or 3 blogs.

784
00:18:04,500 --> 00:18:06,666
And again, this was so

785
00:18:06,666 --> 00:18:07,541
the natural

786
00:18:07,541 --> 00:18:08,541
because the first blog

787
00:18:08,541 --> 00:18:10,000
was about parenting,

788
00:18:10,000 --> 00:18:11,208
you know, it was

789
00:18:11,208 --> 00:18:12,166
all through that stage.

790
00:18:12,166 --> 00:18:13,625
I needed information about that.

791
00:18:13,625 --> 00:18:15,500
I was researching about that.

792
00:18:15,500 --> 00:18:16,666
So it was about,

793
00:18:16,666 --> 00:18:17,708
you know, parenting.

794
00:18:17,708 --> 00:18:18,666
And then when the kids

795
00:18:18,666 --> 00:18:19,666
grew a little bit,

796
00:18:19,666 --> 00:18:20,875
then it was, okay, well,

797
00:18:20,875 --> 00:18:22,500
they're bigger now.

798
00:18:22,500 --> 00:18:23,500
And I was going through

799
00:18:23,500 --> 00:18:25,208
a very natural stage

800
00:18:25,208 --> 00:18:26,875
where I threw away TV

801
00:18:26,875 --> 00:18:27,791
and the screens,

802
00:18:27,791 --> 00:18:30,375
and then it was, activity blog,

803
00:18:31,833 --> 00:18:32,416
toys from

804
00:18:32,416 --> 00:18:33,333
cardboard and

805
00:18:33,333 --> 00:18:34,958
playing all kinds of games,

806
00:18:34,958 --> 00:18:36,125
you know, as a family.

807
00:18:36,125 --> 00:18:37,041
And I

808
00:18:37,041 --> 00:18:39,500
then started recording videos

809
00:18:39,500 --> 00:18:41,791
because it was like a blogging

810
00:18:41,791 --> 00:18:43,125
that it's fun,

811
00:18:43,125 --> 00:18:43,958
but like, it's

812
00:18:43,958 --> 00:18:45,958
not my natural kind of thing

813
00:18:45,958 --> 00:18:46,916
because English was not

814
00:18:46,916 --> 00:18:48,958
my first language and I started

815
00:18:48,958 --> 00:18:50,083
kind of making videos

816
00:18:50,083 --> 00:18:52,083
and I started editing them,

817
00:18:52,083 --> 00:18:53,708
and they were pretty fun.

818
00:18:53,708 --> 00:18:55,416
And it was just the beginning

819
00:18:55,416 --> 00:18:56,125
of Facebook,

820
00:18:56,125 --> 00:18:58,625
all these videos and stuff.

821
00:18:58,750 --> 00:18:59,583
I start editing

822
00:18:59,583 --> 00:19:00,750
and then they kind of,

823
00:19:00,750 --> 00:19:02,333
they did pretty well.

824
00:19:02,333 --> 00:19:04,500
I had like 10 million views.

825
00:19:04,500 --> 00:19:05,708
And like, all

826
00:19:05,708 --> 00:19:07,583
we had that they took off

827
00:19:07,583 --> 00:19:08,083
pretty good.

828
00:19:08,083 --> 00:19:08,916
And then,

829
00:19:08,916 --> 00:19:10,708
I was in blogging communities

830
00:19:10,708 --> 00:19:12,000
and people start asking,

831
00:19:12,000 --> 00:19:13,625
so how do you make those videos?

832
00:19:13,625 --> 00:19:14,166
Right?

833
00:19:14,166 --> 00:19:15,041
And then it was very,

834
00:19:15,041 --> 00:19:16,083
very natural thing.

835
00:19:16,083 --> 00:19:17,291
I was like, okay, here's a group

836
00:19:17,291 --> 00:19:18,458
I'll teach you

837
00:19:18,458 --> 00:19:20,625
without thinking that

838
00:19:20,625 --> 00:19:21,708
anything will come out,

839
00:19:21,708 --> 00:19:23,291
because we were so free

840
00:19:23,291 --> 00:19:24,125
sharing things.

841
00:19:24,125 --> 00:19:26,250
I will teach you. I'll show you.

842
00:19:26,250 --> 00:19:26,750
And then

843
00:19:26,750 --> 00:19:27,791
the people who were like,

844
00:19:27,791 --> 00:19:29,375
well, I'll just take

845
00:19:29,375 --> 00:19:30,833
my credit card like I can.

846
00:19:32,708 --> 00:19:33,125
It was,

847
00:19:33,125 --> 00:19:33,875
that's a good that's

848
00:19:33,875 --> 00:19:34,458
a good moment.

849
00:19:34,458 --> 00:19:35,583
Please take my credit card.

850
00:19:35,583 --> 00:19:36,583
Yes, yes.

851
00:19:36,583 --> 00:19:39,625
And then I created a subscription.

852
00:19:40,166 --> 00:19:42,583
No, I created a course first,

853
00:19:42,583 --> 00:19:43,250
viral video

854
00:19:43,250 --> 00:19:45,750
formula where I just, you know,

855
00:19:46,208 --> 00:19:47,916
what I knew I shared,

856
00:19:47,916 --> 00:19:49,875
and that was it as well.

857
00:19:49,875 --> 00:19:50,375
Kind of like.

858
00:19:50,375 --> 00:19:51,125
Well,

859
00:19:51,125 --> 00:19:53,625
I gathered people in the group,

860
00:19:53,708 --> 00:19:55,291
they bought the course,

861
00:19:55,291 --> 00:19:57,416
and I created each module

862
00:19:57,416 --> 00:19:58,166
week by week,

863
00:19:58,166 --> 00:19:58,833
just depending

864
00:19:58,833 --> 00:20:00,791
on what they needed.

865
00:20:00,791 --> 00:20:02,708
I thought this was the best way.

866
00:20:02,708 --> 00:20:03,458
And again,

867
00:20:03,458 --> 00:20:05,500
this didn't come from any

868
00:20:05,500 --> 00:20:09,041
marketing book or any education.

869
00:20:09,041 --> 00:20:09,875
This is what I said.

870
00:20:09,875 --> 00:20:11,541
Trial and error.

871
00:20:11,541 --> 00:20:12,833
And I'm like, I want this.

872
00:20:12,833 --> 00:20:13,750
Okay, let me create that.

873
00:20:13,750 --> 00:20:14,750
And that kind of still

874
00:20:14,750 --> 00:20:17,083
got a good structure. And

875
00:20:18,041 --> 00:20:18,333
yeah.

876
00:20:18,333 --> 00:20:18,958
And then they

877
00:20:18,958 --> 00:20:19,416
were they

878
00:20:19,416 --> 00:20:20,291
learn how to film

879
00:20:20,291 --> 00:20:21,500
those videos and,

880
00:20:21,500 --> 00:20:23,291
and then automatically

881
00:20:23,291 --> 00:20:25,375
they want to kind of

882
00:20:25,375 --> 00:20:27,041
more ongoing support

883
00:20:27,041 --> 00:20:28,625
because videos are,

884
00:20:28,625 --> 00:20:29,916
you know, one thing

885
00:20:29,916 --> 00:20:30,708
you need support.

886
00:20:30,708 --> 00:20:32,208
You need ideas, you need

887
00:20:32,208 --> 00:20:33,000
you have,

888
00:20:33,000 --> 00:20:34,750
technical difficulties

889
00:20:34,750 --> 00:20:35,416
while you edit

890
00:20:35,416 --> 00:20:36,541
and all those programs

891
00:20:36,541 --> 00:20:38,000
change and everything

892
00:20:38,000 --> 00:20:39,500
and, and I created

893
00:20:39,500 --> 00:20:41,500
naturally a subscription

894
00:20:41,500 --> 00:20:43,333
because they needed that.

895
00:20:43,333 --> 00:20:44,583
Yeah.

896
00:20:44,583 --> 00:20:47,083
So with the subscription,

897
00:20:47,541 --> 00:20:50,208
after some time, I realized that

898
00:20:50,750 --> 00:20:52,958
I'm doing a big favor to them

899
00:20:52,958 --> 00:20:54,791
because these women and

900
00:20:54,791 --> 00:20:55,541
mostly women,

901
00:20:55,541 --> 00:20:56,833
they were business

902
00:20:56,833 --> 00:20:57,541
owners as well.

903
00:20:57,541 --> 00:20:58,625
They were creating something.

904
00:20:58,625 --> 00:20:59,583
They were monetizing

905
00:20:59,583 --> 00:21:01,125
their platforms.

906
00:21:01,125 --> 00:21:02,875
And if you need to spend,

907
00:21:02,875 --> 00:21:03,166
you know,

908
00:21:03,166 --> 00:21:05,916
five hours editing simple video

909
00:21:05,916 --> 00:21:07,291
and like,

910
00:21:07,291 --> 00:21:08,250
you're not going to go anywhere,

911
00:21:08,250 --> 00:21:08,666
you're not going to

912
00:21:08,666 --> 00:21:09,791
go far with that.

913
00:21:10,833 --> 00:21:12,208
So then they will

914
00:21:12,208 --> 00:21:14,041
start asking, can you edit?

915
00:21:14,041 --> 00:21:14,833
Or for us,

916
00:21:14,833 --> 00:21:16,083
can you find us

917
00:21:16,083 --> 00:21:17,916
somebody that could edit

918
00:21:17,916 --> 00:21:19,083
the videos?

919
00:21:19,083 --> 00:21:20,750
And I was like, well, okay,

920
00:21:20,750 --> 00:21:22,041
well maybe,

921
00:21:22,041 --> 00:21:24,541
well, let's do it, let's edit.

922
00:21:25,250 --> 00:21:27,541
And then that one moment

923
00:21:27,541 --> 00:21:27,916
though, that,

924
00:21:27,916 --> 00:21:29,291
that like let's edit

925
00:21:29,291 --> 00:21:30,291
when, when was that?

926
00:21:30,291 --> 00:21:32,083
And in the journey of

927
00:21:32,083 --> 00:21:34,000
sort of the courses to support

928
00:21:34,000 --> 00:21:35,541
like how far and did

929
00:21:35,541 --> 00:21:36,416
that moment come

930
00:21:36,416 --> 00:21:37,416
where you, you had

931
00:21:37,416 --> 00:21:38,208
that you sort of

932
00:21:38,208 --> 00:21:40,083
turned a corner into,

933
00:21:40,083 --> 00:21:40,666
let's,

934
00:21:40,666 --> 00:21:41,541
let's focus on

935
00:21:41,541 --> 00:21:43,666
editing for other people.

936
00:21:43,666 --> 00:21:45,958
You need all the

937
00:21:45,958 --> 00:21:47,000
I think I was doing

938
00:21:47,000 --> 00:21:48,333
the course for a year

939
00:21:48,333 --> 00:21:49,958
and then the membership,

940
00:21:49,958 --> 00:21:52,458
you know, maybe a year as well.

941
00:21:53,458 --> 00:21:54,750
And then like I said,

942
00:21:54,750 --> 00:21:56,083
I never even thought about it.

943
00:21:56,083 --> 00:21:58,875
If they would just start asking

944
00:21:58,875 --> 00:22:00,041
because maybe the,

945
00:22:00,041 --> 00:22:02,541
the videos start getting more,

946
00:22:02,666 --> 00:22:04,125
I don't know, complicated

947
00:22:04,125 --> 00:22:06,250
or those specific people

948
00:22:06,250 --> 00:22:07,833
that where in my membership

949
00:22:07,833 --> 00:22:08,916
they grew their business

950
00:22:08,916 --> 00:22:09,583
a little bit.

951
00:22:09,583 --> 00:22:11,333
They could already.

952
00:22:12,583 --> 00:22:14,083
You know, hiring out.

953
00:22:14,083 --> 00:22:15,583
And that's

954
00:22:15,583 --> 00:22:16,625
when they was like, okay,

955
00:22:16,625 --> 00:22:17,875
well let's do it.

956
00:22:17,875 --> 00:22:20,375
And then at that time I,

957
00:22:20,458 --> 00:22:23,208
I realized that, like camped

958
00:22:23,291 --> 00:22:24,333
and that don't want to do it

959
00:22:24,333 --> 00:22:24,791
alone.

960
00:22:24,791 --> 00:22:25,541
And I,

961
00:22:25,541 --> 00:22:28,041
invited my sister in law.

962
00:22:28,208 --> 00:22:30,166
Back then, she was just my,

963
00:22:30,166 --> 00:22:31,208
brother's girlfriend

964
00:22:31,208 --> 00:22:33,458
that I've never even seen her,

965
00:22:33,458 --> 00:22:35,500
like, chatting online,

966
00:22:35,500 --> 00:22:37,708
but, very big potential in her.

967
00:22:37,708 --> 00:22:38,583
And,

968
00:22:38,583 --> 00:22:40,791
I, we did both started

969
00:22:40,791 --> 00:22:42,250
beCreatives.

970
00:22:42,250 --> 00:22:43,000
We.

971
00:22:43,000 --> 00:22:44,833
The funny thing is that we

972
00:22:44,833 --> 00:22:47,541
we were so driven and so like,

973
00:22:47,541 --> 00:22:48,625
okay, we're going to do this.

974
00:22:48,625 --> 00:22:49,083
We didn't know

975
00:22:49,083 --> 00:22:49,791
what was going to be.

976
00:22:49,791 --> 00:22:50,666
We just thought we can

977
00:22:50,666 --> 00:22:52,041
edit people's videos.

978
00:22:52,041 --> 00:22:54,583
And we didn’t think very far.

979
00:22:54,583 --> 00:22:56,208
And for the first,

980
00:22:56,208 --> 00:22:57,416
I believe, the two weeks

981
00:22:57,416 --> 00:22:59,083
maybe shorter than that,

982
00:22:59,083 --> 00:23:01,375
we literally edited the videos

983
00:23:01,375 --> 00:23:02,250
and it was like

984
00:23:02,250 --> 00:23:04,208
ten hour days, 12 hour days.

985
00:23:04,208 --> 00:23:05,416
And after two weeks

986
00:23:05,416 --> 00:23:07,125
we were like, well, now

987
00:23:07,125 --> 00:23:08,000
that's not going to work,

988
00:23:09,333 --> 00:23:10,125
right?

989
00:23:10,125 --> 00:23:11,125
That’s not scalable.

990
00:23:11,125 --> 00:23:12,458
And, you know,

991
00:23:12,458 --> 00:23:13,750
this is not why we create

992
00:23:13,750 --> 00:23:14,541
creating this,

993
00:23:14,541 --> 00:23:14,791
you know,

994
00:23:14,791 --> 00:23:16,000
so we could just be

995
00:23:16,000 --> 00:23:17,125
in the videos,

996
00:23:17,125 --> 00:23:18,083
12 hours a day,

997
00:23:18,083 --> 00:23:19,791
even though we, you know, love

998
00:23:19,791 --> 00:23:20,208
we loved

999
00:23:20,208 --> 00:23:21,625
editing the love creative part.

1000
00:23:21,625 --> 00:23:23,833
But if we needed to help

1001
00:23:23,833 --> 00:23:24,875
more people, like,

1002
00:23:24,875 --> 00:23:26,083
we wouldn't be able to do it.

1003
00:23:26,083 --> 00:23:27,250
So very,

1004
00:23:27,250 --> 00:23:29,458
very quick in the, in this,

1005
00:23:29,458 --> 00:23:30,166
process,

1006
00:23:30,166 --> 00:23:32,666
we tried we started hiring out.

1007
00:23:34,791 --> 00:23:35,916
Who was the first hire?

1008
00:23:35,916 --> 00:23:36,958
Do you remember like that?

1009
00:23:36,958 --> 00:23:37,583
First?

1010
00:23:37,583 --> 00:23:38,750
How do how did you find them?

1011
00:23:38,750 --> 00:23:39,708
And who was the first

1012
00:23:39,708 --> 00:23:40,458
the first person

1013
00:23:40,458 --> 00:23:41,791
to come into the team?

1014
00:23:41,791 --> 00:23:42,166
I do,

1015
00:23:42,166 --> 00:23:43,750
I was actually talking to him.

1016
00:23:43,750 --> 00:23:45,041
He was our first hire,

1017
00:23:45,041 --> 00:23:47,541
first fire and first rehire

1018
00:23:48,083 --> 00:23:49,625
Nice. Yeah.

1019
00:23:49,625 --> 00:23:50,208
He turned out

1020
00:23:50,208 --> 00:23:51,041
a very good person.

1021
00:23:51,041 --> 00:23:52,000
He was just very young

1022
00:23:52,000 --> 00:23:52,625
in the beginning,

1023
00:23:52,625 --> 00:23:53,333
and he was trying to

1024
00:23:53,333 --> 00:23:54,041
figure out things.

1025
00:23:54,041 --> 00:23:56,500
So he was still living in

1026
00:23:56,500 --> 00:23:57,500
in the dorm

1027
00:23:57,500 --> 00:23:58,833
when we had his first,

1028
00:23:58,833 --> 00:24:00,166
interview.

1029
00:24:00,166 --> 00:24:01,750
And actually, funny story,

1030
00:24:01,750 --> 00:24:03,333
we started beCreatives,

1031
00:24:03,333 --> 00:24:07,000
kind of like 2019, hitting

1032
00:24:07,000 --> 00:24:08,708
kind of like 2020

1033
00:24:08,708 --> 00:24:11,125
when the Covid started.

1034
00:24:11,125 --> 00:24:13,625
So most of our hires where

1035
00:24:14,125 --> 00:24:15,500
most of it not most of it,

1036
00:24:15,500 --> 00:24:17,833
all of like literally all of it

1037
00:24:17,833 --> 00:24:19,000
were done on zoom.

1038
00:24:19,958 --> 00:24:21,000
Oh yeah.

1039
00:24:21,000 --> 00:24:21,750
Yeah, yeah.

1040
00:24:21,750 --> 00:24:23,958
I've never met anybody in person

1041
00:24:23,958 --> 00:24:26,458
for like two years, probably.

1042
00:24:27,458 --> 00:24:28,333
We, I know that's,

1043
00:24:28,333 --> 00:24:29,541
that's the global teams

1044
00:24:29,541 --> 00:24:31,083
these days. It's so different.

1045
00:24:31,083 --> 00:24:31,541
Yeah.

1046
00:24:31,541 --> 00:24:35,000
So we found him probably

1047
00:24:35,000 --> 00:24:36,541
in one of the local

1048
00:24:36,541 --> 00:24:39,541
ads in school or something.

1049
00:24:39,541 --> 00:24:40,958
You know we went to see like

1050
00:24:40,958 --> 00:24:41,750
you know, online

1051
00:24:41,750 --> 00:24:44,166
groups and stuff and just post

1052
00:24:44,166 --> 00:24:44,958
ad kind of

1053
00:24:44,958 --> 00:24:46,625
it was very, very basic,

1054
00:24:46,625 --> 00:24:48,791
very basic.

1055
00:24:48,791 --> 00:24:49,833
Nothing, nothing fancy.

1056
00:24:49,833 --> 00:24:50,791
And then second

1057
00:24:50,791 --> 00:24:51,791
and then the third

1058
00:24:51,791 --> 00:24:52,833
and then the fourth,

1059
00:24:52,833 --> 00:24:53,875
and then little by little,

1060
00:24:53,875 --> 00:24:56,166
this is how we built up.

1061
00:24:56,166 --> 00:24:58,416
And currently we have about

1062
00:24:58,416 --> 00:24:59,500
well, the whole beCreatives

1063
00:24:59,500 --> 00:25:01,083
team is over 100

1064
00:25:01,083 --> 00:25:03,000
like 103. Yeah.

1065
00:25:03,000 --> 00:25:04,000
And then the

1066
00:25:04,000 --> 00:25:04,958
that's amazing

1067
00:25:04,958 --> 00:25:06,000
accounts editors

1068
00:25:06,000 --> 00:25:07,416
around like 70-80

1069
00:25:08,500 --> 00:25:10,708
editors.

1070
00:25:10,708 --> 00:25:11,583
And how was the how

1071
00:25:11,583 --> 00:25:12,541
was the process going

1072
00:25:12,541 --> 00:25:13,166
from when you,

1073
00:25:13,166 --> 00:25:13,708
when you went

1074
00:25:13,708 --> 00:25:16,083
from one to 3 to 5 to like,

1075
00:25:16,083 --> 00:25:16,875
you know,

1076
00:25:16,875 --> 00:25:17,333
do you remember

1077
00:25:17,333 --> 00:25:19,083
those early periods of starting

1078
00:25:19,083 --> 00:25:19,625
sort of the

1079
00:25:19,625 --> 00:25:21,041
operational processes

1080
00:25:21,041 --> 00:25:21,875
and documentation

1081
00:25:21,875 --> 00:25:23,750
onboarding and you know that

1082
00:25:23,750 --> 00:25:25,750
that early going from,

1083
00:25:25,750 --> 00:25:26,083
you know,

1084
00:25:26,083 --> 00:25:27,000
you and your sister in law

1085
00:25:27,000 --> 00:25:28,250
and one other person

1086
00:25:28,250 --> 00:25:29,833
to starting to scale up,

1087
00:25:29,833 --> 00:25:30,333
how did that

1088
00:25:30,333 --> 00:25:32,833
how did that process go?

1089
00:25:33,583 --> 00:25:36,875
I, I am very just

1090
00:25:37,166 --> 00:25:39,666
I don't know how to call like

1091
00:25:39,666 --> 00:25:40,500
lose person.

1092
00:25:40,500 --> 00:25:43,000
Like I'm like I'm flowing.

1093
00:25:43,041 --> 00:25:43,750
Yeah, yeah.

1094
00:25:43,750 --> 00:25:44,416
You're just flown

1095
00:25:44,416 --> 00:25:45,125
with the river.

1096
00:25:45,125 --> 00:25:46,125
Yeah, yeah, I mean both.

1097
00:25:46,125 --> 00:25:48,125
And Roneta, my business partner,

1098
00:25:48,125 --> 00:25:49,333
the CEO of beCreatives,

1099
00:25:49,333 --> 00:25:51,833
she's very process driven.

1100
00:25:52,000 --> 00:25:54,333
She's the one who was just like,

1101
00:25:54,333 --> 00:25:55,208
we need processes,

1102
00:25:55,208 --> 00:25:55,875
we need risers.

1103
00:25:55,875 --> 00:25:57,791
It's really nice.

1104
00:25:57,791 --> 00:25:58,458
Yes.

1105
00:25:58,458 --> 00:26:01,125
She's the one that was building

1106
00:26:01,125 --> 00:26:03,583
all the processes. Right.

1107
00:26:03,583 --> 00:26:04,583
But in the beginning,

1108
00:26:04,583 --> 00:26:05,750
like, right now, I remember.

1109
00:26:05,750 --> 00:26:07,083
And we always joke about it

1110
00:26:08,083 --> 00:26:10,541
when we used to,

1111
00:26:10,541 --> 00:26:13,041
kind of.

1112
00:26:13,250 --> 00:26:14,083
So the editor,

1113
00:26:14,083 --> 00:26:15,791
we used to teach the editors

1114
00:26:15,791 --> 00:26:17,125
like me and her,

1115
00:26:17,125 --> 00:26:17,583
you know,

1116
00:26:17,583 --> 00:26:18,583
we used to teach them

1117
00:26:18,583 --> 00:26:19,166
how to edit,

1118
00:26:19,166 --> 00:26:19,750
how to add

1119
00:26:19,750 --> 00:26:22,250
these engaging elements because

1120
00:26:22,708 --> 00:26:24,250
the editor back

1121
00:26:24,250 --> 00:26:25,958
then, it was more

1122
00:26:25,958 --> 00:26:26,750
that there were like

1123
00:26:26,750 --> 00:26:27,791
more of this.

1124
00:26:27,791 --> 00:26:31,291
Maybe, slower paced editing,

1125
00:26:31,291 --> 00:26:32,291
maybe more

1126
00:26:32,291 --> 00:26:34,000
like a few type of editing,

1127
00:26:34,000 --> 00:26:35,541
not social media editing.

1128
00:26:35,541 --> 00:26:38,208
So right now it's very and

1129
00:26:38,291 --> 00:26:39,541
all of them are like that

1130
00:26:39,541 --> 00:26:40,708
and they know what's tiktok,

1131
00:26:40,708 --> 00:26:41,541
what's a reel,

1132
00:26:41,541 --> 00:26:43,333
how to add all those things.

1133
00:26:43,333 --> 00:26:45,000
Few years ago it wasn't

1134
00:26:45,000 --> 00:26:46,416
wasn't like that.

1135
00:26:46,416 --> 00:26:46,916
You know,

1136
00:26:46,916 --> 00:26:48,083
where they came from,

1137
00:26:48,083 --> 00:26:48,791
all the backgrounds.

1138
00:26:48,791 --> 00:26:50,583
The editor was the one that like

1139
00:26:50,583 --> 00:26:51,208
had their

1140
00:26:51,208 --> 00:26:52,416
professional edits done

1141
00:26:52,416 --> 00:26:53,458
and they didn't know,

1142
00:26:53,458 --> 00:26:56,500
you know, all that fancy stuff.

1143
00:26:56,500 --> 00:26:57,250
And they actually didn't

1144
00:26:57,250 --> 00:26:58,250
like that, you know, they

1145
00:26:58,250 --> 00:26:59,291
thought that was cheap.

1146
00:27:00,250 --> 00:27:00,833
Right.

1147
00:27:00,833 --> 00:27:02,375
So we were teaching them.

1148
00:27:02,375 --> 00:27:03,333
And then I remember

1149
00:27:03,333 --> 00:27:04,791
when they had,

1150
00:27:04,791 --> 00:27:07,666
we before every video,

1151
00:27:07,666 --> 00:27:08,208
they would,

1152
00:27:08,208 --> 00:27:09,041
we would give back

1153
00:27:09,041 --> 00:27:10,250
to the client.

1154
00:27:10,250 --> 00:27:10,791
We would,

1155
00:27:10,791 --> 00:27:12,333
me and Roneta

1156
00:27:12,333 --> 00:27:14,791
would just, go through the

1157
00:27:14,791 --> 00:27:16,916
we would record it, review

1158
00:27:16,916 --> 00:27:19,416
loom videos and,

1159
00:27:19,541 --> 00:27:20,375
and they were like,

1160
00:27:20,375 --> 00:27:21,666
oh, the invention of the loom

1161
00:27:21,666 --> 00:27:23,166
just changed everything,

1162
00:27:23,166 --> 00:27:23,500
you know?

1163
00:27:23,500 --> 00:27:24,916
But to be able to sort of,

1164
00:27:24,916 --> 00:27:26,541
just quickly record yourself

1165
00:27:26,541 --> 00:27:27,750
doing that and pass

1166
00:27:27,750 --> 00:27:28,166
that along to

1167
00:27:28,166 --> 00:27:29,291
somebody was amazing.

1168
00:27:29,291 --> 00:27:29,583
Yeah.

1169
00:27:29,583 --> 00:27:32,458
Until we found, frame that I.

1170
00:27:32,458 --> 00:27:33,333
Oh, we could just

1171
00:27:33,333 --> 00:27:34,583
comment on that. Yeah.

1172
00:27:34,583 --> 00:27:35,708
Instead of so

1173
00:27:35,708 --> 00:27:37,000
like of a lot of things

1174
00:27:37,000 --> 00:27:37,583
we didn't know,

1175
00:27:37,583 --> 00:27:40,083
but as we went very,

1176
00:27:41,041 --> 00:27:42,041
you know, in

1177
00:27:42,041 --> 00:27:43,916
businesses like agencies

1178
00:27:43,916 --> 00:27:46,000
processes are everything.

1179
00:27:46,000 --> 00:27:47,375
If you don't have them,

1180
00:27:47,375 --> 00:27:48,833
they can just really fall

1181
00:27:48,833 --> 00:27:51,000
all down and lose everything.

1182
00:27:51,000 --> 00:27:53,833
So building process was huge.

1183
00:27:53,916 --> 00:27:55,458
And run it.

1184
00:27:55,458 --> 00:27:56,666
I did a very good job

1185
00:27:56,666 --> 00:27:58,833
and we continue building them.

1186
00:27:58,833 --> 00:27:59,416
It's funny

1187
00:27:59,416 --> 00:28:00,375
how you know

1188
00:28:00,375 --> 00:28:02,958
when you are from 1 to 5, from 5

1189
00:28:02,958 --> 00:28:03,500
to 10,

1190
00:28:03,500 --> 00:28:05,750
ten to 20 to 70,

1191
00:28:05,750 --> 00:28:07,333
they all change the processes.

1192
00:28:07,333 --> 00:28:10,666
And when the type of clients

1193
00:28:10,666 --> 00:28:11,500
that you have that

1194
00:28:11,500 --> 00:28:12,625
that changes as well.

1195
00:28:12,625 --> 00:28:13,875
So it's

1196
00:28:13,875 --> 00:28:15,625
we always in the process of

1197
00:28:15,625 --> 00:28:17,500
building processes.

1198
00:28:17,500 --> 00:28:18,375
Yes. Like

1199
00:28:19,625 --> 00:28:21,583
yeah absolutely.

1200
00:28:21,583 --> 00:28:21,791
Yeah.

1201
00:28:21,791 --> 00:28:22,541
Those, those

1202
00:28:22,541 --> 00:28:23,583
those sort of benchmarks

1203
00:28:23,583 --> 00:28:24,333
are so interesting

1204
00:28:24,333 --> 00:28:25,000
when it's only

1205
00:28:25,000 --> 00:28:25,833
a couple of people

1206
00:28:25,833 --> 00:28:27,916
and you can really get by,

1207
00:28:27,916 --> 00:28:29,166
you know, we're,

1208
00:28:29,166 --> 00:28:30,666
we're at only about eight,

1209
00:28:30,666 --> 00:28:32,625
but we're still at that place

1210
00:28:32,625 --> 00:28:34,500
where everyone

1211
00:28:34,500 --> 00:28:36,833
is sort of tapped in to the,

1212
00:28:36,833 --> 00:28:37,875
the mission

1213
00:28:37,875 --> 00:28:40,041
and everyone's really close to,

1214
00:28:40,041 --> 00:28:40,916
to sort of the brand

1215
00:28:40,916 --> 00:28:43,041
and what we're trying to do that

1216
00:28:43,041 --> 00:28:44,916
you can we're still so light.

1217
00:28:44,916 --> 00:28:46,458
We have a 30 45 minute

1218
00:28:46,458 --> 00:28:47,583
meeting on Mondays, and then

1219
00:28:47,583 --> 00:28:48,625
and then the dev team

1220
00:28:48,625 --> 00:28:50,583
has, two 15 minutes,

1221
00:28:50,583 --> 00:28:52,958
one on Wednesday, one on Friday.

1222
00:28:52,958 --> 00:28:54,125
That's it for everybody.

1223
00:28:54,125 --> 00:28:54,958
Like,

1224
00:28:54,958 --> 00:28:56,250
everything else is really

1225
00:28:56,250 --> 00:28:57,791
just slack and

1226
00:28:57,791 --> 00:28:59,958
and quick audio huddles and,

1227
00:28:59,958 --> 00:29:02,583
but but it's so nice being so

1228
00:29:03,208 --> 00:29:04,125
sort of,

1229
00:29:04,125 --> 00:29:05,958
free

1230
00:29:05,958 --> 00:29:06,583
from all

1231
00:29:06,583 --> 00:29:07,333
the sort of overhead

1232
00:29:07,333 --> 00:29:07,875
in the process.

1233
00:29:07,875 --> 00:29:08,958
I've been on the other side

1234
00:29:08,958 --> 00:29:09,458
of that right

1235
00:29:09,458 --> 00:29:11,166
at like 100,000 person companies

1236
00:29:11,166 --> 00:29:11,666
where it's

1237
00:29:11,666 --> 00:29:13,000
there's so many meetings

1238
00:29:13,000 --> 00:29:13,666
all day,

1239
00:29:13,666 --> 00:29:14,708
and it's just talking

1240
00:29:14,708 --> 00:29:15,333
about the things

1241
00:29:15,333 --> 00:29:16,583
that they need to get done.

1242
00:29:16,583 --> 00:29:18,125
And it's nice to be at this,

1243
00:29:18,125 --> 00:29:20,000
but you but I can

1244
00:29:20,000 --> 00:29:21,208
we can just start

1245
00:29:21,208 --> 00:29:22,583
to see the pieces

1246
00:29:22,583 --> 00:29:23,583
that we need to sort of

1247
00:29:23,583 --> 00:29:24,458
get built out

1248
00:29:24,458 --> 00:29:26,375
and to automate, to sort of

1249
00:29:26,375 --> 00:29:27,458
get better

1250
00:29:27,458 --> 00:29:29,166
for when we add another 5

1251
00:29:29,166 --> 00:29:31,166
or 10 people.

1252
00:29:31,166 --> 00:29:33,083
So we're just starting that now.

1253
00:29:33,083 --> 00:29:34,083
But I really love those

1254
00:29:34,083 --> 00:29:34,833
early periods

1255
00:29:34,833 --> 00:29:36,000
where everyone's

1256
00:29:36,000 --> 00:29:37,041
just kind of mind

1257
00:29:37,041 --> 00:29:38,375
melded with everyone else.

1258
00:29:38,375 --> 00:29:39,666
And there's not

1259
00:29:39,666 --> 00:29:41,083
there's not a need to sort of

1260
00:29:41,083 --> 00:29:44,625
have like how two docs and, and

1261
00:29:44,625 --> 00:29:44,916
you know,

1262
00:29:44,916 --> 00:29:46,000
the to do list

1263
00:29:46,000 --> 00:29:46,833
is small enough

1264
00:29:46,833 --> 00:29:47,791
that everyone goes, nope,

1265
00:29:47,791 --> 00:29:48,291
I got it.

1266
00:29:48,291 --> 00:29:49,541
And they knock it out

1267
00:29:49,541 --> 00:29:50,416
and everything's great.

1268
00:29:50,416 --> 00:29:52,916
So, but I love that evolution.

1269
00:29:53,416 --> 00:29:54,083
This is the

1270
00:29:54,083 --> 00:29:54,916
the sweetest thing

1271
00:29:54,916 --> 00:29:55,458
in the business.

1272
00:29:55,458 --> 00:29:55,875
I believe

1273
00:29:55,875 --> 00:29:57,250
the very beginning of it.

1274
00:29:57,250 --> 00:29:57,708
You know what?

1275
00:29:57,708 --> 00:29:58,041
Like,

1276
00:29:58,041 --> 00:29:59,750
like you described as this.

1277
00:29:59,750 --> 00:30:01,250
When you know everything,

1278
00:30:01,250 --> 00:30:03,625
when you control everything,

1279
00:30:03,625 --> 00:30:06,000
when you do this, it's,

1280
00:30:06,000 --> 00:30:07,166
it is very sweet time.

1281
00:30:07,166 --> 00:30:08,333
But unfortunately,

1282
00:30:08,333 --> 00:30:09,791
as much as I don't like

1283
00:30:09,791 --> 00:30:11,083
the processes

1284
00:30:11,083 --> 00:30:13,166
that are needed when you have,

1285
00:30:13,166 --> 00:30:13,458
you know,

1286
00:30:13,458 --> 00:30:14,916
these many people working in

1287
00:30:14,916 --> 00:30:16,541
from from different time

1288
00:30:16,541 --> 00:30:17,791
zones, different backgrounds,

1289
00:30:17,791 --> 00:30:18,291
different things

1290
00:30:18,291 --> 00:30:19,083
that they doing.

1291
00:30:20,791 --> 00:30:21,291
It's in

1292
00:30:21,291 --> 00:30:23,791
all the meetings that we have,

1293
00:30:24,041 --> 00:30:25,791
before actually the meetings

1294
00:30:25,791 --> 00:30:27,000
we always,

1295
00:30:27,000 --> 00:30:28,041
always in the back of my head,

1296
00:30:28,041 --> 00:30:30,458
can we automated can we

1297
00:30:30,458 --> 00:30:31,875
we need a process.

1298
00:30:31,875 --> 00:30:33,250
Usually there's process already,

1299
00:30:33,250 --> 00:30:34,041
but can we change

1300
00:30:34,041 --> 00:30:35,333
if something is not working?

1301
00:30:35,333 --> 00:30:36,000
Can we make it

1302
00:30:36,000 --> 00:30:37,541
even make it better?

1303
00:30:37,541 --> 00:30:38,500
It's always,

1304
00:30:38,500 --> 00:30:39,291
you know, that question

1305
00:30:39,291 --> 00:30:40,000
in the back of

1306
00:30:40,000 --> 00:30:41,250
all of our minds now.

1307
00:30:41,250 --> 00:30:42,750
And, the team thinks

1308
00:30:42,750 --> 00:30:43,625
the same way now.

1309
00:30:43,625 --> 00:30:46,000
They just process as process

1310
00:30:46,000 --> 00:30:46,916
sometimes.

1311
00:30:46,916 --> 00:30:48,375
You know,

1312
00:30:48,375 --> 00:30:51,583
especially when we change,

1313
00:30:51,583 --> 00:30:52,500
I don't know, we

1314
00:30:52,500 --> 00:30:53,791
we are changing now

1315
00:30:53,791 --> 00:30:56,208
into a different, CRM.

1316
00:30:56,208 --> 00:30:58,708
So that's huge.

1317
00:30:59,125 --> 00:31:00,333
So kind of new

1318
00:31:00,333 --> 00:31:01,833
processes are being added,

1319
00:31:01,833 --> 00:31:03,875
the old ones are thrown out

1320
00:31:03,875 --> 00:31:05,333
and we figuring out, okay,

1321
00:31:05,333 --> 00:31:07,125
how can we make it better.

1322
00:31:07,125 --> 00:31:09,875
So just re visiting them and re

1323
00:31:10,208 --> 00:31:11,250
judging them again,

1324
00:31:11,250 --> 00:31:12,958
I guess, it's also very,

1325
00:31:12,958 --> 00:31:14,833
very beneficial what we see now.

1326
00:31:15,958 --> 00:31:17,083
Yeah.

1327
00:31:17,083 --> 00:31:17,375
How do

1328
00:31:17,375 --> 00:31:20,041
you, how many people are local

1329
00:31:20,041 --> 00:31:21,083
and how many people are global

1330
00:31:21,083 --> 00:31:22,583
or is it still pretty much

1331
00:31:22,583 --> 00:31:23,750
majority global

1332
00:31:23,750 --> 00:31:25,208
distributed team?

1333
00:31:25,208 --> 00:31:28,291
Still, I would say,

1334
00:31:28,833 --> 00:31:30,041
the question

1335
00:31:30,041 --> 00:31:31,166
I haven't checked out lately,

1336
00:31:31,166 --> 00:31:33,666
but I would think it's about

1337
00:31:34,708 --> 00:31:37,208
60, 40, 60 local here

1338
00:31:37,208 --> 00:31:39,708
and 48 global.

1339
00:31:41,333 --> 00:31:42,500
We have an office here

1340
00:31:42,500 --> 00:31:43,916
in Lithuanian business,

1341
00:31:43,916 --> 00:31:45,125
where, you know,

1342
00:31:45,125 --> 00:31:46,000
not too many of us

1343
00:31:46,000 --> 00:31:49,291
come here, but, we meet jams

1344
00:31:49,291 --> 00:31:51,791
a week.

1345
00:31:52,416 --> 00:31:54,916
Mostly the

1346
00:31:55,083 --> 00:31:56,458
not the editors, but the

1347
00:31:56,458 --> 00:31:57,333
the rest of the team,

1348
00:31:57,333 --> 00:31:59,500
the business management.

1349
00:31:59,500 --> 00:32:00,500
And that has been

1350
00:32:00,500 --> 00:32:03,000
actually, surprisingly,

1351
00:32:03,041 --> 00:32:04,500
surprisingly good.

1352
00:32:04,500 --> 00:32:06,083
And I was the one again,

1353
00:32:06,083 --> 00:32:07,000
the flowy one

1354
00:32:07,000 --> 00:32:09,125
without the office working.

1355
00:32:09,125 --> 00:32:09,666
Right.

1356
00:32:09,666 --> 00:32:11,500
Working from kids

1357
00:32:11,500 --> 00:32:14,000
tennis tournament, working

1358
00:32:15,125 --> 00:32:15,750
from.

1359
00:32:15,750 --> 00:32:16,083
You know,

1360
00:32:16,083 --> 00:32:17,416
I've heard the craziest places

1361
00:32:17,416 --> 00:32:18,000
I work.

1362
00:32:18,000 --> 00:32:20,375
Really like I would, I would,

1363
00:32:20,375 --> 00:32:21,291
I would top it, like,

1364
00:32:21,291 --> 00:32:23,291
the craziest places I worked.

1365
00:32:23,291 --> 00:32:23,958
Once

1366
00:32:23,958 --> 00:32:26,083
I worked in the hospital

1367
00:32:26,083 --> 00:32:27,708
bathroom, I had sales call.

1368
00:32:27,708 --> 00:32:29,833
Oh. Oh, wow. Yeah,

1369
00:32:31,291 --> 00:32:32,041
I know those.

1370
00:32:32,041 --> 00:32:33,041
You find yourself

1371
00:32:33,041 --> 00:32:33,958
just basically

1372
00:32:33,958 --> 00:32:34,750
you want to keep

1373
00:32:34,750 --> 00:32:35,625
the engine going.

1374
00:32:35,625 --> 00:32:36,083
You want to keep

1375
00:32:36,083 --> 00:32:37,208
the machine running.

1376
00:32:37,208 --> 00:32:38,833
And wherever you are,

1377
00:32:38,833 --> 00:32:39,458
you're like, okay, I'm

1378
00:32:39,458 --> 00:32:40,333
going to make this work,

1379
00:32:40,333 --> 00:32:41,666
and I'm going to, you know,

1380
00:32:41,666 --> 00:32:42,916
I'm propping up

1381
00:32:42,916 --> 00:32:44,291
a computer somewhere

1382
00:32:44,291 --> 00:32:45,291
and trying to get a position

1383
00:32:45,291 --> 00:32:45,875
just right.

1384
00:32:45,875 --> 00:32:46,833
So it seems okay.

1385
00:32:46,833 --> 00:32:47,791
And, you know,

1386
00:32:47,791 --> 00:32:50,291
getting everything done.

1387
00:32:50,333 --> 00:32:51,458
It was the crazy time

1388
00:32:51,458 --> 00:32:52,666
that I was going through,

1389
00:32:52,666 --> 00:32:54,000
when we were building

1390
00:32:54,000 --> 00:32:54,750
the creatives,

1391
00:32:54,750 --> 00:32:56,500
I was doing sales, okay?

1392
00:32:56,500 --> 00:32:57,500
I was, I was,

1393
00:32:57,500 --> 00:33:00,000
we were because most of our,

1394
00:33:00,000 --> 00:33:00,875
you know,

1395
00:33:00,875 --> 00:33:01,500
probably went

1396
00:33:01,500 --> 00:33:02,250
through the same thing.

1397
00:33:02,250 --> 00:33:03,625
You, you get on a call

1398
00:33:03,625 --> 00:33:05,291
and then this is how we,

1399
00:33:05,291 --> 00:33:07,416
you know, we chat and we

1400
00:33:07,416 --> 00:33:09,041
we tell about what we have,

1401
00:33:09,041 --> 00:33:10,125
and we try to ask you

1402
00:33:10,125 --> 00:33:12,041
questions and you, you know,

1403
00:33:12,041 --> 00:33:13,791
so I was the one that was doing

1404
00:33:13,791 --> 00:33:14,791
the calls, and,

1405
00:33:14,791 --> 00:33:17,375
my husband was going through

1406
00:33:17,500 --> 00:33:19,125
chemotherapy. He was,

1407
00:33:20,125 --> 00:33:20,583
having a

1408
00:33:20,583 --> 00:33:23,083
treatment and,

1409
00:33:23,791 --> 00:33:25,458
so I was he had the room.

1410
00:33:25,458 --> 00:33:28,166
And then if you ever heard the

1411
00:33:28,166 --> 00:33:28,916
the treatment,

1412
00:33:28,916 --> 00:33:30,125
it makes this annoying

1413
00:33:30,125 --> 00:33:31,416
noise every,

1414
00:33:31,416 --> 00:33:33,916
I don't know, 10s or 15 seconds

1415
00:33:34,208 --> 00:33:35,916
beep.

1416
00:33:35,916 --> 00:33:37,083
And I was like, well,

1417
00:33:37,083 --> 00:33:38,375
I cannot be in this room,

1418
00:33:38,375 --> 00:33:39,708
but like in the bathroom

1419
00:33:39,708 --> 00:33:40,541
with kind of the noise

1420
00:33:40,541 --> 00:33:41,583
was a little bit less

1421
00:33:41,583 --> 00:33:42,916
and the bathroom was nice.

1422
00:33:42,916 --> 00:33:44,416
Thankfully.

1423
00:33:44,416 --> 00:33:46,416
But yeah, but the noise

1424
00:33:46,416 --> 00:33:48,916
okay, so I would.

1425
00:33:49,583 --> 00:33:50,916
That's so crazy.

1426
00:33:50,916 --> 00:33:53,083
I would try to say in these 15

1427
00:33:53,083 --> 00:33:53,916
seconds, seconds

1428
00:33:53,916 --> 00:33:55,458
what I needed to say.

1429
00:33:55,458 --> 00:33:57,958
And then after a while,

1430
00:33:58,000 --> 00:33:59,375
how the person speak

1431
00:33:59,375 --> 00:34:01,208
and then try to unmute myself,

1432
00:34:01,208 --> 00:34:01,916
say something

1433
00:34:01,916 --> 00:34:02,333
and then try

1434
00:34:02,333 --> 00:34:04,250
to admit it back, try to match,

1435
00:34:04,250 --> 00:34:05,750
oh my goodness,

1436
00:34:05,750 --> 00:34:07,083
the chemotherapy.

1437
00:34:07,083 --> 00:34:08,916
Yeah.

1438
00:34:08,916 --> 00:34:10,416
Oh my goodness.

1439
00:34:10,416 --> 00:34:12,458
But I had a very good

1440
00:34:12,458 --> 00:34:13,083
close right.

1441
00:34:14,541 --> 00:34:15,250
Yeah.

1442
00:34:15,250 --> 00:34:16,333
Oh wow.

1443
00:34:16,333 --> 00:34:18,041
That that is,

1444
00:34:18,041 --> 00:34:19,458
that's that's such a story.

1445
00:34:19,458 --> 00:34:22,458
Like, how was, you know, did,

1446
00:34:22,666 --> 00:34:23,500
what was your support

1447
00:34:23,500 --> 00:34:24,583
like during that period?

1448
00:34:24,583 --> 00:34:25,750
From a

1449
00:34:25,750 --> 00:34:26,541
for the company

1450
00:34:26,541 --> 00:34:29,041
and, and friend period.

1451
00:34:30,041 --> 00:34:31,750
Mean, you're building

1452
00:34:31,750 --> 00:34:32,291
your company

1453
00:34:32,291 --> 00:34:33,666
during during such a

1454
00:34:33,666 --> 00:34:35,291
difficult time?

1455
00:34:35,291 --> 00:34:38,458
Well, the I

1456
00:34:40,083 --> 00:34:42,583
so that was,

1457
00:34:43,333 --> 00:34:44,291
Yeah, it was, it was,

1458
00:34:44,291 --> 00:34:44,958
it was a time

1459
00:34:44,958 --> 00:34:46,666
so I wouldn't have made it.

1460
00:34:46,666 --> 00:34:48,333
I probably I'm very

1461
00:34:48,333 --> 00:34:48,958
I guarantee

1462
00:34:48,958 --> 00:34:49,666
I wouldn't have made it

1463
00:34:49,666 --> 00:34:50,500
if I wouldn't have

1464
00:34:50,500 --> 00:34:51,916
the business partner.

1465
00:34:51,916 --> 00:34:54,416
Roneta, she.

1466
00:34:54,458 --> 00:34:57,375
When my husband got sick, he.

1467
00:34:57,375 --> 00:34:58,625
Well, you know,

1468
00:34:58,625 --> 00:34:59,250
even, like,

1469
00:34:59,250 --> 00:35:00,458
I was trying to keep up

1470
00:35:00,458 --> 00:35:01,083
with all the things

1471
00:35:01,083 --> 00:35:01,541
because it

1472
00:35:01,541 --> 00:35:04,041
was the building time.

1473
00:35:04,208 --> 00:35:05,375
Obviously, I was still going,

1474
00:35:05,375 --> 00:35:06,083
doing sales.

1475
00:35:06,083 --> 00:35:07,125
We had other people,

1476
00:35:07,125 --> 00:35:09,625
but I was doing sales, and then,

1477
00:35:09,666 --> 00:35:11,916
she was just

1478
00:35:11,916 --> 00:35:12,583
took over

1479
00:35:12,583 --> 00:35:14,291
and was doing most of it.

1480
00:35:14,291 --> 00:35:16,125
And then when we hired somebody

1481
00:35:16,125 --> 00:35:17,541
to continue doing sales

1482
00:35:17,541 --> 00:35:19,458
because I couldn't anymore,

1483
00:35:19,458 --> 00:35:20,500
she took over

1484
00:35:20,500 --> 00:35:21,708
and she became CEO.

1485
00:35:21,708 --> 00:35:23,291
And then she literally did

1486
00:35:23,291 --> 00:35:25,125
all the things and

1487
00:35:25,125 --> 00:35:27,916
I, my husband, did pass away

1488
00:35:28,416 --> 00:35:30,916
and,. I’m so sorry.

1489
00:35:31,083 --> 00:35:33,500
Thank you for I don't know,

1490
00:35:33,500 --> 00:35:34,041
I don't even know

1491
00:35:34,041 --> 00:35:37,000
now how long I, I stepped away

1492
00:35:37,000 --> 00:35:39,541
from the business.

1493
00:35:40,250 --> 00:35:41,500
Because it was just

1494
00:35:41,500 --> 00:35:42,208
I had a lot of things

1495
00:35:42,208 --> 00:35:42,791
to take care of

1496
00:35:42,791 --> 00:35:44,000
and three children, and,

1497
00:35:44,000 --> 00:35:44,250
you know,

1498
00:35:44,250 --> 00:35:45,375
I need to build my life

1499
00:35:45,375 --> 00:35:48,291
back up, and, I have this

1500
00:35:49,208 --> 00:35:50,083
even though I wanted

1501
00:35:50,083 --> 00:35:52,583
to get back at the very,

1502
00:35:52,666 --> 00:35:55,541
like for me to, get back.

1503
00:35:55,541 --> 00:35:57,500
I have this to say.

1504
00:35:57,500 --> 00:35:59,500
If you are creating

1505
00:35:59,500 --> 00:36:01,833
and if you're acting from

1506
00:36:01,833 --> 00:36:03,583
the red zone, from,

1507
00:36:03,583 --> 00:36:04,041
you know,

1508
00:36:04,041 --> 00:36:05,333
pain or from, like,

1509
00:36:05,333 --> 00:36:07,041
really stressful time,

1510
00:36:07,041 --> 00:36:07,666
nothing good

1511
00:36:07,666 --> 00:36:09,583
is going to come out of it.

1512
00:36:09,583 --> 00:36:11,375
So I kind of stepped away.

1513
00:36:11,375 --> 00:36:13,083
I use this time to heal

1514
00:36:13,083 --> 00:36:14,375
and I will be forever

1515
00:36:14,375 --> 00:36:15,833
grateful for,

1516
00:36:15,833 --> 00:36:17,625
for Roneta,

1517
00:36:17,625 --> 00:36:18,625
for my business partner

1518
00:36:18,625 --> 00:36:20,000
that she really did.

1519
00:36:20,000 --> 00:36:22,625
She took everything on her

1520
00:36:22,625 --> 00:36:24,000
and and that that's

1521
00:36:24,000 --> 00:36:24,583
that's why

1522
00:36:24,583 --> 00:36:25,416
being having

1523
00:36:25,416 --> 00:36:26,458
a business partner

1524
00:36:26,458 --> 00:36:28,458
and building with somebody

1525
00:36:28,458 --> 00:36:30,041
you have the support,

1526
00:36:30,041 --> 00:36:30,875
no matter what,

1527
00:36:30,875 --> 00:36:31,291
you know, and

1528
00:36:31,291 --> 00:36:32,375
and you can count on them.

1529
00:36:32,375 --> 00:36:34,041
And right now, she is

1530
00:36:34,041 --> 00:36:35,583
on maternity leave.

1531
00:36:36,541 --> 00:36:38,083
And so me and

1532
00:36:38,083 --> 00:36:39,500
my brother, her husband,

1533
00:36:39,500 --> 00:36:40,625
we are kind of like

1534
00:36:40,625 --> 00:36:43,750
trying to hold the wheel right?

1535
00:36:43,791 --> 00:36:44,208
Yeah.

1536
00:36:44,208 --> 00:36:45,875
You know, be driving the ship.

1537
00:36:45,875 --> 00:36:46,625
Yeah, yeah.

1538
00:36:46,625 --> 00:36:47,458
So,

1539
00:36:47,458 --> 00:36:48,750
the support

1540
00:36:48,750 --> 00:36:50,083
just goes like this,

1541
00:36:50,083 --> 00:36:50,458
you know,

1542
00:36:50,458 --> 00:36:51,958
and, having her

1543
00:36:51,958 --> 00:36:54,625
and she's having me,

1544
00:36:54,625 --> 00:36:56,458
I think that we have a great,

1545
00:36:56,458 --> 00:36:57,875
really good combination.

1546
00:36:57,875 --> 00:36:58,583
And again,

1547
00:36:58,583 --> 00:36:59,666
this is against the rules.

1548
00:36:59,666 --> 00:37:00,791
Never create a business

1549
00:37:00,791 --> 00:37:02,833
with your family, right,

1550
00:37:02,833 --> 00:37:05,166
right, right.

1551
00:37:05,166 --> 00:37:05,958
I mean, it's been,

1552
00:37:05,958 --> 00:37:06,916
what, five years now?

1553
00:37:06,916 --> 00:37:07,666
It's working out

1554
00:37:07,666 --> 00:37:09,375
brilliant for us. We never have.

1555
00:37:09,375 --> 00:37:11,666
We have, different opinions,

1556
00:37:11,666 --> 00:37:13,333
but we talk it out.

1557
00:37:13,333 --> 00:37:14,291
We agreed.

1558
00:37:14,291 --> 00:37:15,875
And then I think this

1559
00:37:15,875 --> 00:37:17,291
compliments our business.

1560
00:37:17,291 --> 00:37:18,583
You know, we both.

1561
00:37:18,583 --> 00:37:19,708
Yeah, quite different

1562
00:37:19,708 --> 00:37:20,833
at the same time.

1563
00:37:20,833 --> 00:37:22,375
We are similar.

1564
00:37:22,375 --> 00:37:24,541
But for business, I'm

1565
00:37:24,541 --> 00:37:25,041
very, very.

1566
00:37:26,833 --> 00:37:27,791
Well.

1567
00:37:27,791 --> 00:37:28,916
Yeah, I,

1568
00:37:28,916 --> 00:37:29,750
I don't know,

1569
00:37:29,750 --> 00:37:30,833
rules are silly to me.

1570
00:37:30,833 --> 00:37:32,166
Yeah,

1571
00:37:32,166 --> 00:37:33,541
yeah, I agree,

1572
00:37:33,541 --> 00:37:35,500
I then you know, I,

1573
00:37:35,500 --> 00:37:36,291
my wife and I,

1574
00:37:36,291 --> 00:37:37,833
when I was at a big agency

1575
00:37:37,833 --> 00:37:38,750
and then I left,

1576
00:37:38,750 --> 00:37:41,250
I've always kind of

1577
00:37:41,291 --> 00:37:43,000
had a bit of a yin yang,

1578
00:37:43,000 --> 00:37:44,125
or a roller coaster

1579
00:37:44,125 --> 00:37:44,958
of being at, like,

1580
00:37:44,958 --> 00:37:46,541
a big agency or a big company.

1581
00:37:46,541 --> 00:37:47,375
And then

1582
00:37:47,375 --> 00:37:48,250
it doesn't take more than that.

1583
00:37:48,250 --> 00:37:48,750
Two years

1584
00:37:48,750 --> 00:37:49,791
and I end up, you know,

1585
00:37:49,791 --> 00:37:50,708
I don't know, politics

1586
00:37:50,708 --> 00:37:51,500
and bureaucracy

1587
00:37:51,500 --> 00:37:52,333
and all the things.

1588
00:37:52,333 --> 00:37:53,958
And so I end up setting up

1589
00:37:53,958 --> 00:37:54,833
my own design

1590
00:37:54,833 --> 00:37:55,750
and development agency

1591
00:37:55,750 --> 00:37:56,250
and just sort of

1592
00:37:56,250 --> 00:37:57,833
doing my own thing for a while.

1593
00:37:57,833 --> 00:37:59,375
And during one

1594
00:37:59,375 --> 00:38:02,666
of those periods, my wife was,

1595
00:38:02,666 --> 00:38:04,083
she was an actress in New York,

1596
00:38:04,083 --> 00:38:05,291
and then she was

1597
00:38:05,291 --> 00:38:06,458
waiting tables when we met.

1598
00:38:07,416 --> 00:38:08,125
But during one of those

1599
00:38:08,125 --> 00:38:09,041
periods, she was like,

1600
00:38:09,041 --> 00:38:09,583
well, I'm going to

1601
00:38:09,583 --> 00:38:10,750
let me dive in and I'll.

1602
00:38:10,750 --> 00:38:11,875
I'll start to help.

1603
00:38:11,875 --> 00:38:14,375
And so she figured out

1604
00:38:14,500 --> 00:38:16,208
design and,

1605
00:38:16,208 --> 00:38:17,500
development on WordPress

1606
00:38:17,500 --> 00:38:18,500
and all these sort of things

1607
00:38:18,500 --> 00:38:19,083
to the point

1608
00:38:19,083 --> 00:38:20,166
where five years later,

1609
00:38:20,166 --> 00:38:20,916
I stepped away

1610
00:38:20,916 --> 00:38:21,916
from one of those businesses

1611
00:38:21,916 --> 00:38:22,750
and she just ran it

1612
00:38:22,750 --> 00:38:23,916
and designed everything

1613
00:38:23,916 --> 00:38:25,000
and ran the developers

1614
00:38:25,000 --> 00:38:26,041
and all that sort of things.

1615
00:38:26,041 --> 00:38:27,250
But,

1616
00:38:27,250 --> 00:38:28,458
but we yeah, we

1617
00:38:28,458 --> 00:38:29,791
we work great together.

1618
00:38:29,791 --> 00:38:31,291
And so I agree,

1619
00:38:31,291 --> 00:38:32,958
like, it's not always the case,

1620
00:38:32,958 --> 00:38:33,583
that working with

1621
00:38:33,583 --> 00:38:34,416
your family is not,

1622
00:38:34,416 --> 00:38:36,916
is not, is not good, but,

1623
00:38:36,958 --> 00:38:39,166
well, I, you know,

1624
00:38:39,166 --> 00:38:39,666
I appreciate you

1625
00:38:39,666 --> 00:38:40,208
telling the story.

1626
00:38:40,208 --> 00:38:41,500
I think it's one that

1627
00:38:41,500 --> 00:38:42,750
that I agree.

1628
00:38:42,750 --> 00:38:44,041
It's it's it's hard to

1629
00:38:44,041 --> 00:38:45,208
to sort of build something

1630
00:38:46,541 --> 00:38:47,250
during some of those

1631
00:38:47,250 --> 00:38:48,250
periods and you have to sort of

1632
00:38:48,250 --> 00:38:50,000
have time to rest.

1633
00:38:50,000 --> 00:38:51,500
Last year was that year for me.

1634
00:38:51,500 --> 00:38:55,416
So my, my mom, came down.

1635
00:38:55,416 --> 00:38:57,041
She had, pancreatic cancer,

1636
00:38:57,041 --> 00:38:57,541
and it didn't take

1637
00:38:57,541 --> 00:38:58,375
about three months.

1638
00:38:58,375 --> 00:39:00,833
And then she passed in January.

1639
00:39:00,833 --> 00:39:01,500
Then my granddad

1640
00:39:01,500 --> 00:39:02,541
past three weeks later,

1641
00:39:02,541 --> 00:39:03,583
who she was

1642
00:39:03,583 --> 00:39:04,958
sort of taking care of.

1643
00:39:04,958 --> 00:39:05,750
And so I went through

1644
00:39:05,750 --> 00:39:07,041
that period of

1645
00:39:07,041 --> 00:39:07,666
I think that's

1646
00:39:07,666 --> 00:39:10,166
what sort of fueled me into

1647
00:39:10,541 --> 00:39:11,625
building Stacklist.

1648
00:39:11,625 --> 00:39:12,041
And doing

1649
00:39:12,041 --> 00:39:12,583
what I'm doing

1650
00:39:12,583 --> 00:39:13,875
now is, is

1651
00:39:13,875 --> 00:39:14,375
I always feel

1652
00:39:14,375 --> 00:39:16,083
like during those periods

1653
00:39:16,083 --> 00:39:16,583
and I've had

1654
00:39:16,583 --> 00:39:17,833
I've had those periods of loss

1655
00:39:17,833 --> 00:39:20,333
to where it's it's sort of

1656
00:39:21,375 --> 00:39:23,750
it shatters the matrix,

1657
00:39:23,750 --> 00:39:24,125
you know,

1658
00:39:24,125 --> 00:39:25,541
and all the preconceived notions

1659
00:39:25,541 --> 00:39:25,958
that we have

1660
00:39:25,958 --> 00:39:27,333
about about work and money

1661
00:39:27,333 --> 00:39:28,458
and what you're supposed to do

1662
00:39:28,458 --> 00:39:29,333
and social and,

1663
00:39:29,333 --> 00:39:30,583
and how you're supposed to be

1664
00:39:30,583 --> 00:39:31,541
and all these sort of things

1665
00:39:31,541 --> 00:39:32,166
and all of that

1666
00:39:32,166 --> 00:39:33,291
just sort of get shattered.

1667
00:39:33,291 --> 00:39:34,000
And then you start to

1668
00:39:34,000 --> 00:39:34,833
put it back together

1669
00:39:36,125 --> 00:39:37,208
and you analyze things

1670
00:39:37,208 --> 00:39:38,166
in such a different way

1671
00:39:38,166 --> 00:39:39,125
about what you want

1672
00:39:39,125 --> 00:39:39,750
and what you want.

1673
00:39:39,750 --> 00:39:40,208
You know, what

1674
00:39:40,208 --> 00:39:40,916
you want out of life

1675
00:39:40,916 --> 00:39:41,666
and what you want.

1676
00:39:41,666 --> 00:39:43,333
Back to your point about I.

1677
00:39:43,333 --> 00:39:44,083
Same thing.

1678
00:39:44,083 --> 00:39:45,416
That's that's why,

1679
00:39:45,416 --> 00:39:46,333
you know, for Stacklist,

1680
00:39:46,333 --> 00:39:46,958
I want to bring

1681
00:39:46,958 --> 00:39:47,833
something into the world,

1682
00:39:47,833 --> 00:39:49,541
but I also want to

1683
00:39:49,541 --> 00:39:51,083
build something for my family

1684
00:39:51,083 --> 00:39:52,583
that we've got enough space

1685
00:39:52,583 --> 00:39:53,291
and time

1686
00:39:53,291 --> 00:39:55,625
to just go do things

1687
00:39:55,625 --> 00:39:56,791
and not be rushed.

1688
00:39:56,791 --> 00:39:57,583
I love Tim Ferriss.

1689
00:39:57,583 --> 00:39:58,125
This idea

1690
00:39:58,125 --> 00:39:59,166
of, of,

1691
00:39:59,166 --> 00:40:00,333
of sort of being,

1692
00:40:00,333 --> 00:40:00,666
you know,

1693
00:40:00,666 --> 00:40:02,458
rich and luxury

1694
00:40:02,458 --> 00:40:03,208
more being about

1695
00:40:03,208 --> 00:40:04,083
not being rushed

1696
00:40:04,083 --> 00:40:04,750
and just doing

1697
00:40:04,750 --> 00:40:05,416
what you want to do

1698
00:40:05,416 --> 00:40:06,666
when you want to do it.

1699
00:40:06,666 --> 00:40:09,708
And so that was mine.

1700
00:40:09,708 --> 00:40:10,083
I hit

1701
00:40:10,083 --> 00:40:12,583
I just after that, then passing

1702
00:40:12,583 --> 00:40:13,166
and then I

1703
00:40:13,166 --> 00:40:15,666
hit my 45th birthday and

1704
00:40:15,708 --> 00:40:17,250
and this thing sort of clicked.

1705
00:40:17,250 --> 00:40:18,500
I feel like, okay, now

1706
00:40:18,500 --> 00:40:20,083
I'm going into volume two.

1707
00:40:20,083 --> 00:40:22,083
If this is a two volume,

1708
00:40:22,083 --> 00:40:23,958
you know, story, I'm going

1709
00:40:23,958 --> 00:40:25,750
I'm heading into volume two.

1710
00:40:25,750 --> 00:40:26,375
What is that

1711
00:40:26,375 --> 00:40:27,666
that I want to build

1712
00:40:27,666 --> 00:40:29,125
and make and do.

1713
00:40:29,125 --> 00:40:30,583
And I've my first

1714
00:40:30,583 --> 00:40:32,041
the first part of my story

1715
00:40:32,041 --> 00:40:33,291
was all about building

1716
00:40:33,291 --> 00:40:35,458
and making for everybody else.

1717
00:40:35,458 --> 00:40:38,083
And I just it just sort of went

1718
00:40:38,291 --> 00:40:39,041
and I flipped.

1719
00:40:39,041 --> 00:40:39,458
I was like,

1720
00:40:39,458 --> 00:40:40,750
I only want to build

1721
00:40:40,750 --> 00:40:43,041
and make my own stuff

1722
00:40:43,041 --> 00:40:44,166
from this point

1723
00:40:44,166 --> 00:40:44,666
and sort of

1724
00:40:44,666 --> 00:40:46,208
be the master of my own destiny

1725
00:40:46,208 --> 00:40:46,958
in that way,

1726
00:40:46,958 --> 00:40:47,833
and be around people

1727
00:40:47,833 --> 00:40:48,791
that I want to be around.

1728
00:40:48,791 --> 00:40:49,750
And those sort of things.

1729
00:40:49,750 --> 00:40:51,166
And so, for me,

1730
00:40:51,166 --> 00:40:51,666
it was going

1731
00:40:51,666 --> 00:40:53,083
through that period.

1732
00:40:53,083 --> 00:40:54,000
And when I come

1733
00:40:54,000 --> 00:40:55,250
when I came out of it,

1734
00:40:55,250 --> 00:40:56,500
it was like,

1735
00:40:56,500 --> 00:40:57,500
let's go make something.

1736
00:40:58,750 --> 00:41:01,708
So, there's at least the,

1737
00:41:02,083 --> 00:41:03,333
the positive upside there

1738
00:41:03,333 --> 00:41:05,375
of, of going through it.

1739
00:41:05,375 --> 00:41:06,291
I totally believe

1740
00:41:06,291 --> 00:41:07,583
there's always a reason.

1741
00:41:07,583 --> 00:41:09,375
And, you're right,

1742
00:41:09,375 --> 00:41:09,583
you know,

1743
00:41:09,583 --> 00:41:10,208
you just come out

1744
00:41:10,208 --> 00:41:11,375
stronger of those things,

1745
00:41:11,375 --> 00:41:12,375
you know, it's wavy,

1746
00:41:12,375 --> 00:41:14,083
it's cloudy, it's stormy.

1747
00:41:14,083 --> 00:41:16,208
Yeah. That in that period.

1748
00:41:16,208 --> 00:41:17,375
But you come out,

1749
00:41:17,375 --> 00:41:19,875
a lot stronger.

1750
00:41:20,041 --> 00:41:21,375
Yeah. Great.

1751
00:41:21,375 --> 00:41:21,875
You're willing

1752
00:41:21,875 --> 00:41:22,916
to take those lessons

1753
00:41:22,916 --> 00:41:25,416
and and all the experiences.

1754
00:41:25,916 --> 00:41:26,416
Yeah.

1755
00:41:26,416 --> 00:41:27,208
Well, it's so great

1756
00:41:27,208 --> 00:41:28,833
that you have that support and,

1757
00:41:28,833 --> 00:41:31,833
what do you what do you see?

1758
00:41:32,500 --> 00:41:33,666
So where you're at now,

1759
00:41:33,666 --> 00:41:34,916
what's the next couple of years

1760
00:41:34,916 --> 00:41:35,375
like what

1761
00:41:35,375 --> 00:41:36,583
what do you see as the,

1762
00:41:36,583 --> 00:41:37,291
as the roadmap

1763
00:41:37,291 --> 00:41:38,291
for beCreatives.

1764
00:41:38,291 --> 00:41:38,833
And where do you want

1765
00:41:38,833 --> 00:41:41,125
to want to go?

1766
00:41:41,125 --> 00:41:42,583
It's an interesting time

1767
00:41:42,583 --> 00:41:43,083
right now

1768
00:41:43,083 --> 00:41:45,583
in in the world with all the AI,

1769
00:41:45,916 --> 00:41:47,291
stuff coming up.

1770
00:41:47,291 --> 00:41:48,750
And,

1771
00:41:49,916 --> 00:41:51,416
very actually excited.

1772
00:41:51,416 --> 00:41:51,958
I'm personally

1773
00:41:51,958 --> 00:41:53,791
very excited to see where

1774
00:41:53,791 --> 00:41:54,875
it's all going to go.

1775
00:41:54,875 --> 00:41:56,125
Obviously, we,

1776
00:41:56,125 --> 00:41:56,625
you know,

1777
00:41:56,625 --> 00:41:58,166
if you want to continue,

1778
00:41:58,166 --> 00:41:59,000
if you want to,

1779
00:41:59,000 --> 00:42:01,500
you know, thrive, you need to

1780
00:42:02,166 --> 00:42:04,666
go with it in some way,

1781
00:42:04,791 --> 00:42:06,958
and still find your own thing

1782
00:42:06,958 --> 00:42:07,833
in it.

1783
00:42:07,833 --> 00:42:08,833
So it's,

1784
00:42:08,833 --> 00:42:09,916
it's very creative time

1785
00:42:09,916 --> 00:42:10,291
right now.

1786
00:42:10,291 --> 00:42:10,541
We're,

1787
00:42:10,541 --> 00:42:12,000
we thinking of how we can

1788
00:42:12,000 --> 00:42:13,416
incorporate all of that.

1789
00:42:13,416 --> 00:42:15,916
And I believe we can make

1790
00:42:16,208 --> 00:42:18,375
clients

1791
00:42:18,375 --> 00:42:20,875
video creation journey

1792
00:42:21,291 --> 00:42:24,166
easier, faster, more accurate,

1793
00:42:24,166 --> 00:42:27,000
even more creative as well.

1794
00:42:27,000 --> 00:42:27,708
But like that,

1795
00:42:27,708 --> 00:42:28,791
they would create

1796
00:42:28,791 --> 00:42:30,208
and bigger volumes

1797
00:42:30,208 --> 00:42:32,583
better, better qualities.

1798
00:42:32,583 --> 00:42:34,583
But we just

1799
00:42:34,583 --> 00:42:35,625
have to figure out how

1800
00:42:35,625 --> 00:42:37,041
how are they going to do that?

1801
00:42:37,041 --> 00:42:39,416
But, now losing that,

1802
00:42:39,416 --> 00:42:41,916
personal and human touch,

1803
00:42:42,000 --> 00:42:43,041
which I believe

1804
00:42:43,041 --> 00:42:44,958
never will go away,

1805
00:42:44,958 --> 00:42:46,625
you will always need that.

1806
00:42:46,625 --> 00:42:47,916
We just have to

1807
00:42:47,916 --> 00:42:48,833
find that balance

1808
00:42:48,833 --> 00:42:50,666
where the creator

1809
00:42:50,666 --> 00:42:52,958
and the editor can can meet.

1810
00:42:52,958 --> 00:42:54,166
I think

1811
00:42:54,166 --> 00:42:54,875
the AI

1812
00:42:54,875 --> 00:42:55,625
will speed up

1813
00:42:55,625 --> 00:42:57,666
the editing processes,

1814
00:42:57,666 --> 00:42:59,333
and it will help the

1815
00:42:59,333 --> 00:42:59,833
the creator

1816
00:42:59,833 --> 00:43:01,041
as well, too, with the,

1817
00:43:01,041 --> 00:43:01,708
with everything.

1818
00:43:01,708 --> 00:43:02,541
So it's very,

1819
00:43:02,541 --> 00:43:03,708
very exciting time I think.

1820
00:43:04,750 --> 00:43:05,916
Yeah,

1821
00:43:05,916 --> 00:43:07,083
that's same,

1822
00:43:07,083 --> 00:43:08,208
same philosophy on our side.

1823
00:43:08,208 --> 00:43:09,291
I think it's one that,

1824
00:43:09,291 --> 00:43:09,583
you know,

1825
00:43:09,583 --> 00:43:10,583
we're focused on

1826
00:43:10,583 --> 00:43:12,250
human curation,

1827
00:43:12,250 --> 00:43:13,916
sort of for humans by humans.

1828
00:43:13,916 --> 00:43:16,416
And when I feel like

1829
00:43:16,750 --> 00:43:17,333
not to say

1830
00:43:17,333 --> 00:43:19,083
it won't ever be the case, but,

1831
00:43:19,083 --> 00:43:20,833
you know, Google in my mind

1832
00:43:20,833 --> 00:43:23,291
and also AI not a tastemaker

1833
00:43:23,291 --> 00:43:24,083
like it can put

1834
00:43:24,083 --> 00:43:26,083
it can put together

1835
00:43:26,083 --> 00:43:27,375
pieces of information

1836
00:43:27,375 --> 00:43:28,541
that it can think based

1837
00:43:28,541 --> 00:43:29,958
on sentiment and reviews.

1838
00:43:29,958 --> 00:43:31,416
We think this is a good place,

1839
00:43:31,416 --> 00:43:33,500
but that has nothing to do with

1840
00:43:33,500 --> 00:43:34,416
whether it be a restaurant

1841
00:43:34,416 --> 00:43:34,958
or hotel

1842
00:43:34,958 --> 00:43:36,166
or an experience or whatever,

1843
00:43:36,166 --> 00:43:37,875
what it's like

1844
00:43:37,875 --> 00:43:39,083
actually doing it

1845
00:43:39,083 --> 00:43:40,083
and being in that place

1846
00:43:40,083 --> 00:43:41,416
and then being able to sort of

1847
00:43:41,416 --> 00:43:43,916
share that with someone else.

1848
00:43:43,916 --> 00:43:45,250
And I can see the same thing,

1849
00:43:45,250 --> 00:43:45,666
you know,

1850
00:43:45,666 --> 00:43:46,958
from a video perspective.

1851
00:43:46,958 --> 00:43:48,250
And I love shooting

1852
00:43:48,250 --> 00:43:49,875
and editing videos myself.

1853
00:43:49,875 --> 00:43:50,666
There's something about

1854
00:43:50,666 --> 00:43:51,500
when you're sitting there

1855
00:43:51,500 --> 00:43:52,500
and you're,

1856
00:43:52,500 --> 00:43:53,833
you see these moments

1857
00:43:53,833 --> 00:43:54,583
and you feel these

1858
00:43:54,583 --> 00:43:55,375
sort of moments

1859
00:43:55,375 --> 00:43:56,083
that happen

1860
00:43:56,083 --> 00:43:57,250
in, in the video

1861
00:43:57,250 --> 00:43:58,958
storytelling process,

1862
00:43:58,958 --> 00:44:01,291
and analyzing

1863
00:44:01,291 --> 00:44:02,375
that, you know, a system

1864
00:44:02,375 --> 00:44:03,333
can analyze

1865
00:44:03,333 --> 00:44:05,083
what's happening in the motion.

1866
00:44:05,083 --> 00:44:06,125
Someone's running,

1867
00:44:06,125 --> 00:44:06,875
someone's like

1868
00:44:06,875 --> 00:44:08,166
talking to a camera.

1869
00:44:08,166 --> 00:44:08,833
And I can sort of

1870
00:44:08,833 --> 00:44:09,625
take the sentiment,

1871
00:44:09,625 --> 00:44:10,416
go, someone's happy,

1872
00:44:10,416 --> 00:44:11,291
someone sad.

1873
00:44:11,291 --> 00:44:12,083
But there's something

1874
00:44:12,083 --> 00:44:14,083
so different about,

1875
00:44:14,083 --> 00:44:15,791
you know, an editor

1876
00:44:15,791 --> 00:44:16,541
sitting down

1877
00:44:16,541 --> 00:44:17,750
and sort of feeling

1878
00:44:17,750 --> 00:44:19,125
that, that emotion,

1879
00:44:19,125 --> 00:44:20,375
seeing those little,

1880
00:44:20,375 --> 00:44:21,250
a little glimmer

1881
00:44:21,250 --> 00:44:22,625
or spark in someone's eye

1882
00:44:22,625 --> 00:44:23,625
or whatever, and

1883
00:44:23,625 --> 00:44:24,458
and marrying

1884
00:44:24,458 --> 00:44:26,291
that story up and creating that,

1885
00:44:26,291 --> 00:44:26,750
that I almost

1886
00:44:26,750 --> 00:44:27,333
see it in the same

1887
00:44:27,333 --> 00:44:30,333
sort of way that the editors use

1888
00:44:30,583 --> 00:44:31,750
AI as a tool

1889
00:44:31,750 --> 00:44:33,000
to make the workflow

1890
00:44:33,000 --> 00:44:34,208
process faster.

1891
00:44:34,208 --> 00:44:36,166
So you may be able to process

1892
00:44:36,166 --> 00:44:37,833
and organize clips

1893
00:44:37,833 --> 00:44:39,750
and content faster,

1894
00:44:39,750 --> 00:44:40,416
which is great,

1895
00:44:40,416 --> 00:44:42,791
but it still comes down to that.

1896
00:44:42,791 --> 00:44:43,500
The editor,

1897
00:44:43,500 --> 00:44:46,958
as the curator of video content,

1898
00:44:47,458 --> 00:44:49,416
that there's such an,

1899
00:44:49,416 --> 00:44:51,875
you know, indistinguishable,

1900
00:44:51,875 --> 00:44:53,041
sort of feelings

1901
00:44:53,041 --> 00:44:53,833
that someone has

1902
00:44:53,833 --> 00:44:55,208
when they're watching video.

1903
00:44:55,208 --> 00:44:58,708
And creating that story, that,

1904
00:44:59,000 --> 00:44:59,583
you know, that

1905
00:44:59,583 --> 00:45:01,041
you're not going to have AI

1906
00:45:01,041 --> 00:45:01,750
and I've used some

1907
00:45:01,750 --> 00:45:03,041
AI video editing tools

1908
00:45:03,041 --> 00:45:04,791
and it's pretty cool, you know,

1909
00:45:04,791 --> 00:45:07,291
when things get cut together.

1910
00:45:08,125 --> 00:45:09,958
But it's also it's not it's

1911
00:45:09,958 --> 00:45:11,375
not that accurate.

1912
00:45:11,375 --> 00:45:12,375
And in my mind,

1913
00:45:12,375 --> 00:45:13,083
I have to go back

1914
00:45:13,083 --> 00:45:14,083
and sort of like,

1915
00:45:14,083 --> 00:45:15,500
take some things out.

1916
00:45:15,500 --> 00:45:17,750
And,

1917
00:45:17,750 --> 00:45:18,958
you know, and parts of it

1918
00:45:18,958 --> 00:45:21,875
are good for very quick messages

1919
00:45:21,875 --> 00:45:22,791
that you might want to set out,

1920
00:45:22,791 --> 00:45:24,500
but it doesn't.

1921
00:45:24,500 --> 00:45:26,500
It's being able to put the soul,

1922
00:45:26,500 --> 00:45:27,458
you know,

1923
00:45:27,458 --> 00:45:29,041
of a story into something

1924
00:45:29,041 --> 00:45:30,125
is, is what takes that

1925
00:45:30,125 --> 00:45:31,125
that curation,

1926
00:45:31,125 --> 00:45:33,666
and and experience and taste.

1927
00:45:34,083 --> 00:45:35,583
I think bringing curation

1928
00:45:35,583 --> 00:45:36,875
and taste,

1929
00:45:36,875 --> 00:45:38,500
to the process is where,

1930
00:45:38,500 --> 00:45:38,750
you know,

1931
00:45:38,750 --> 00:45:39,958
I can see that evolution.

1932
00:45:39,958 --> 00:45:42,416
So same, same on our side

1933
00:45:42,416 --> 00:45:43,500
from, from a stack

1934
00:45:43,500 --> 00:45:44,041
perspective, the

1935
00:45:44,041 --> 00:45:45,875
AI is sort of a tool

1936
00:45:45,875 --> 00:45:47,708
of like ambient,

1937
00:45:47,708 --> 00:45:48,916
you know, intelligence,

1938
00:45:48,916 --> 00:45:50,375
but not the thing that you're

1939
00:45:50,375 --> 00:45:51,208
not asking it.

1940
00:45:51,208 --> 00:45:53,166
Where should I go to dinner?

1941
00:45:53,166 --> 00:45:55,500
What you're doing is saying,

1942
00:45:55,500 --> 00:45:56,708
you know,

1943
00:45:56,708 --> 00:45:58,541
what is interesting between

1944
00:45:58,541 --> 00:45:59,916
what my friends have done

1945
00:45:59,916 --> 00:46:01,250
and that I can bubble that up,

1946
00:46:01,250 --> 00:46:02,791
and then I analyze that and,

1947
00:46:02,791 --> 00:46:03,666
and sort of share

1948
00:46:03,666 --> 00:46:05,708
those experiences with someone.

1949
00:46:05,708 --> 00:46:06,083
So

1950
00:46:07,291 --> 00:46:08,250
that's really interesting.

1951
00:46:08,250 --> 00:46:09,583
I can see the

1952
00:46:09,583 --> 00:46:11,583
AI being a really good tool.

1953
00:46:11,583 --> 00:46:12,250
Yeah.

1954
00:46:12,250 --> 00:46:13,416
You know, and I,

1955
00:46:13,416 --> 00:46:14,833
I love that because it's

1956
00:46:14,833 --> 00:46:15,333
like I said,

1957
00:46:15,333 --> 00:46:15,666
you know, it's

1958
00:46:15,666 --> 00:46:16,916
going to make,

1959
00:46:16,916 --> 00:46:19,250
editors job easier.

1960
00:46:19,250 --> 00:46:21,375
They will edit things faster

1961
00:46:21,375 --> 00:46:22,250
with the tool,

1962
00:46:22,250 --> 00:46:24,666
but they will still need to,

1963
00:46:24,666 --> 00:46:25,208
you know,

1964
00:46:25,208 --> 00:46:26,791
touch, certain things

1965
00:46:26,791 --> 00:46:28,541
where I cannot.

1966
00:46:28,541 --> 00:46:29,583
And this

1967
00:46:29,583 --> 00:46:31,083
will be for, for a long time

1968
00:46:31,083 --> 00:46:33,541
like that, but,

1969
00:46:33,541 --> 00:46:34,291
but definitely

1970
00:46:34,291 --> 00:46:34,916
the life

1971
00:46:34,916 --> 00:46:36,250
will get easier for them

1972
00:46:36,250 --> 00:46:37,500
and obviously

1973
00:46:37,500 --> 00:46:38,708
for the creators as well,

1974
00:46:38,708 --> 00:46:39,875
because they will be able

1975
00:46:39,875 --> 00:46:42,375
to, you know,

1976
00:46:42,416 --> 00:46:44,000
maybe get the service cheaper

1977
00:46:44,000 --> 00:46:46,416
or get more videos edited.

1978
00:46:46,416 --> 00:46:48,041
So they,

1979
00:46:48,041 --> 00:46:49,500
they will be able to monetize

1980
00:46:49,500 --> 00:46:50,250
more things,

1981
00:46:50,250 --> 00:46:51,375
you know, sell more things.

1982
00:46:51,375 --> 00:46:53,083
So it's always, always a win.

1983
00:46:54,791 --> 00:46:55,583
Especially here

1984
00:46:55,583 --> 00:46:57,458
in, in, in Europe

1985
00:46:57,458 --> 00:46:59,000
the work and life

1986
00:46:59,000 --> 00:47:01,500
balance is very, very important.

1987
00:47:01,833 --> 00:47:03,916
And so we always strive

1988
00:47:03,916 --> 00:47:04,541
and thinking,

1989
00:47:04,541 --> 00:47:05,708
okay well this will save

1990
00:47:05,708 --> 00:47:07,333
maybe I do for like 15 minutes

1991
00:47:07,333 --> 00:47:09,583
or half an hour or this or that.

1992
00:47:09,583 --> 00:47:11,708
You know, we always

1993
00:47:11,708 --> 00:47:14,208
we always dream about for,

1994
00:47:14,250 --> 00:47:17,333
for the work for, yes.

1995
00:47:17,583 --> 00:47:18,958
Two weeks.

1996
00:47:18,958 --> 00:47:20,250
How awesome would that be?

1997
00:47:20,250 --> 00:47:20,500
You know,

1998
00:47:20,500 --> 00:47:21,625
it's still in

1999
00:47:21,625 --> 00:47:23,541
just dreaming phase, but,

2000
00:47:23,541 --> 00:47:25,333
we in Europe,

2001
00:47:25,333 --> 00:47:26,458
we really pay attention

2002
00:47:26,458 --> 00:47:28,083
to those things.

2003
00:47:28,083 --> 00:47:29,708
Yeah. No, totally.

2004
00:47:29,708 --> 00:47:30,875
I we've thought about that too.

2005
00:47:30,875 --> 00:47:32,125
And I really think it's,

2006
00:47:32,125 --> 00:47:33,791
it's it's more about like,

2007
00:47:33,791 --> 00:47:34,333
if you can make

2008
00:47:34,333 --> 00:47:35,291
that time and efficiency

2009
00:47:35,291 --> 00:47:36,375
and then you can give back

2010
00:47:36,375 --> 00:47:38,083
to the team versus,

2011
00:47:38,083 --> 00:47:38,375
you know,

2012
00:47:38,375 --> 00:47:38,666
I think

2013
00:47:38,666 --> 00:47:39,500
making sure

2014
00:47:39,500 --> 00:47:40,416
that what you don't do

2015
00:47:40,416 --> 00:47:41,541
is make that efficiency.

2016
00:47:41,541 --> 00:47:43,708
And then and then I don't know,

2017
00:47:43,708 --> 00:47:45,125
there's a bit of a,

2018
00:47:45,125 --> 00:47:46,500
a mindset right, to be like,

2019
00:47:46,500 --> 00:47:46,791
well, let's

2020
00:47:46,791 --> 00:47:47,666
see how we can fill up

2021
00:47:47,666 --> 00:47:48,791
those extra hours,

2022
00:47:48,791 --> 00:47:50,291
but make it more about,

2023
00:47:50,291 --> 00:47:52,000
I think, especially creatively,

2024
00:47:52,000 --> 00:47:53,083
the more time you've got

2025
00:47:53,083 --> 00:47:54,458
sort of a way to think

2026
00:47:54,458 --> 00:47:55,125
and process

2027
00:47:55,125 --> 00:47:55,666
and spend time

2028
00:47:55,666 --> 00:47:56,916
with family, then,

2029
00:47:56,916 --> 00:47:57,625
you know,

2030
00:47:57,625 --> 00:47:58,458
depending on the,

2031
00:47:58,458 --> 00:47:59,708
you know,

2032
00:47:59,708 --> 00:48:00,875
the makeup of the team,

2033
00:48:00,875 --> 00:48:01,916
you kind of feel like

2034
00:48:01,916 --> 00:48:04,958
it's one of those that, that

2035
00:48:06,041 --> 00:48:07,458
if the personality is

2036
00:48:07,458 --> 00:48:08,833
okay, this is how I am.

2037
00:48:08,833 --> 00:48:09,625
I going to vacation

2038
00:48:09,625 --> 00:48:10,166
and I'll go for

2039
00:48:10,166 --> 00:48:10,916
a couple of days,

2040
00:48:10,916 --> 00:48:11,500
but then I'm ready

2041
00:48:11,500 --> 00:48:12,750
to get back to it and I'm like,

2042
00:48:12,750 --> 00:48:14,083
I want to go make and build.

2043
00:48:14,083 --> 00:48:14,833
I'm do

2044
00:48:14,833 --> 00:48:15,500
is having enough

2045
00:48:15,500 --> 00:48:16,208
of that free time.

2046
00:48:16,208 --> 00:48:17,166
That means that you're,

2047
00:48:17,166 --> 00:48:17,625
you know,

2048
00:48:17,625 --> 00:48:18,916
you're excited to get back

2049
00:48:18,916 --> 00:48:19,833
and and make stuff.

2050
00:48:19,833 --> 00:48:20,416
It almost makes

2051
00:48:20,416 --> 00:48:21,791
that concentrated for a day

2052
00:48:21,791 --> 00:48:23,666
time sort of even better.

2053
00:48:23,666 --> 00:48:25,333
You come back so much stronger,

2054
00:48:25,333 --> 00:48:27,000
so much more creative. Yeah.

2055
00:48:27,000 --> 00:48:28,666
Productive is like,

2056
00:48:28,666 --> 00:48:29,375
you know, this is me.

2057
00:48:29,375 --> 00:48:31,708
Like, if I'm

2058
00:48:31,708 --> 00:48:33,208
overwhelmed, if I'm stressed,

2059
00:48:33,208 --> 00:48:34,500
defiantly upset

2060
00:48:34,500 --> 00:48:36,000
about something I don't,

2061
00:48:36,000 --> 00:48:37,333
I try not to do any

2062
00:48:37,333 --> 00:48:38,375
very important tasks

2063
00:48:38,375 --> 00:48:39,500
because I know

2064
00:48:39,500 --> 00:48:41,791
I can bite me in that.

2065
00:48:41,791 --> 00:48:43,166
So yeah, no, I'm afraid

2066
00:48:43,166 --> 00:48:43,833
I'm not going to be

2067
00:48:43,833 --> 00:48:44,458
good, you know?

2068
00:48:44,458 --> 00:48:45,750
So if you're creating it.

2069
00:48:45,750 --> 00:48:47,166
So you should be always

2070
00:48:47,166 --> 00:48:48,166
in the green or greenish

2071
00:48:48,166 --> 00:48:48,666
zone.

2072
00:48:48,666 --> 00:48:49,541
Otherwise

2073
00:48:49,541 --> 00:48:50,916
I really believe that, you know,

2074
00:48:50,916 --> 00:48:52,083
when I look back

2075
00:48:52,083 --> 00:48:52,666
in all the things

2076
00:48:52,666 --> 00:48:53,583
that I did in my life,

2077
00:48:53,583 --> 00:48:54,416
like all the things

2078
00:48:54,416 --> 00:48:55,083
really worked out

2079
00:48:55,083 --> 00:48:55,541
very well

2080
00:48:55,541 --> 00:48:56,833
when I was in the good flow

2081
00:48:56,833 --> 00:48:59,333
and the good at Green Zone.

2082
00:48:59,625 --> 00:49:02,166
And I did out of just

2083
00:49:02,166 --> 00:49:03,208
I need to do it.

2084
00:49:03,208 --> 00:49:03,916
And I know I'm

2085
00:49:03,916 --> 00:49:04,750
not feeling it

2086
00:49:04,750 --> 00:49:05,958
like it's just never

2087
00:49:05,958 --> 00:49:07,458
I understand life

2088
00:49:07,458 --> 00:49:08,750
sometimes becomes,

2089
00:49:08,750 --> 00:49:09,416
you know, hectic

2090
00:49:09,416 --> 00:49:10,541
and you just need to do things,

2091
00:49:10,541 --> 00:49:12,458
but it's more creative and more,

2092
00:49:12,458 --> 00:49:13,541
you know, important tasks.

2093
00:49:13,541 --> 00:49:14,500
This should be always,

2094
00:49:14,500 --> 00:49:15,958
I believe, done.

2095
00:49:15,958 --> 00:49:17,291
When you feeling good?

2096
00:49:18,708 --> 00:49:19,625
Yeah.

2097
00:49:19,625 --> 00:49:21,083
Well,

2098
00:49:21,083 --> 00:49:21,708
So this brings

2099
00:49:21,708 --> 00:49:22,500
me to my last question.

2100
00:49:22,500 --> 00:49:24,333
If you had to look back

2101
00:49:24,333 --> 00:49:27,166
at at how you got here and,

2102
00:49:27,166 --> 00:49:27,458
you know,

2103
00:49:27,458 --> 00:49:28,833
with, with, with your company

2104
00:49:28,833 --> 00:49:30,833
and your growth and your

2105
00:49:30,833 --> 00:49:33,583
the trajectory of your career,

2106
00:49:33,583 --> 00:49:34,416
is there anything

2107
00:49:34,416 --> 00:49:34,833
that you would

2108
00:49:34,833 --> 00:49:35,958
have done different

2109
00:49:35,958 --> 00:49:37,958
or anything that you would have,

2110
00:49:37,958 --> 00:49:38,625
any other paths

2111
00:49:38,625 --> 00:49:39,875
you would have taken or,

2112
00:49:39,875 --> 00:49:42,375
you know, or.

2113
00:49:42,750 --> 00:49:44,083
No. Amazing. No.

2114
00:49:44,083 --> 00:49:46,000
Like I'm living by the

2115
00:49:46,000 --> 00:49:46,541
you know, my

2116
00:49:46,541 --> 00:49:47,750
motto is no regrets.

2117
00:49:47,750 --> 00:49:49,708
Everything is just happened.

2118
00:49:49,708 --> 00:49:50,916
That means that had to happen

2119
00:49:50,916 --> 00:49:52,833
like that. Yeah.

2120
00:49:52,833 --> 00:49:53,583
Amazing.

2121
00:49:53,583 --> 00:49:54,250
Well, and that's

2122
00:49:54,250 --> 00:49:55,125
what's so interesting for people

2123
00:49:55,125 --> 00:49:55,875
that are starting out

2124
00:49:55,875 --> 00:49:56,833
or thinking about

2125
00:49:56,833 --> 00:49:58,208
wanting to take the journey.

2126
00:49:58,208 --> 00:49:58,500
Right?

2127
00:49:58,500 --> 00:50:01,333
I think it's it's, it's

2128
00:50:01,791 --> 00:50:02,583
I think I expect that

2129
00:50:02,583 --> 00:50:04,041
I've come to a place

2130
00:50:04,041 --> 00:50:04,875
where I've really

2131
00:50:04,875 --> 00:50:06,166
I don't have any expectations

2132
00:50:06,166 --> 00:50:08,291
about literally like this week,

2133
00:50:08,291 --> 00:50:09,375
how it's going to go

2134
00:50:09,375 --> 00:50:11,916
or next week or today,

2135
00:50:12,166 --> 00:50:14,083
that I really feel

2136
00:50:14,083 --> 00:50:15,875
like I'm just riding a river.

2137
00:50:15,875 --> 00:50:16,208
Right.

2138
00:50:16,208 --> 00:50:18,000
And, and sort of navigating it

2139
00:50:18,000 --> 00:50:19,791
and, and each time I,

2140
00:50:19,791 --> 00:50:21,875
you bump into rocks or you like,

2141
00:50:21,875 --> 00:50:22,916
you know, something happens,

2142
00:50:22,916 --> 00:50:23,958
you get tossed around

2143
00:50:23,958 --> 00:50:25,541
or whatever that you're like,

2144
00:50:25,541 --> 00:50:26,916
okay, how can I learn from that?

2145
00:50:26,916 --> 00:50:28,750
And what is it versus

2146
00:50:28,750 --> 00:50:29,750
I think that

2147
00:50:30,708 --> 00:50:31,541
I think

2148
00:50:31,541 --> 00:50:32,541
how I was brought up

2149
00:50:32,541 --> 00:50:33,458
and it sounds similar

2150
00:50:33,458 --> 00:50:34,000
to yours, that

2151
00:50:34,000 --> 00:50:34,750
that sort of let's

2152
00:50:34,750 --> 00:50:35,166
make sure

2153
00:50:35,166 --> 00:50:36,083
that everything is safe

2154
00:50:36,083 --> 00:50:36,583
and everything's

2155
00:50:36,583 --> 00:50:37,458
about sort of safety

2156
00:50:37,458 --> 00:50:38,666
and predictability,

2157
00:50:38,666 --> 00:50:40,458
that when something goes wrong,

2158
00:50:40,458 --> 00:50:41,500
it ends up becoming

2159
00:50:41,500 --> 00:50:42,958
more of a like, see,

2160
00:50:42,958 --> 00:50:44,000
like, see,

2161
00:50:44,000 --> 00:50:45,375
this is just an indication

2162
00:50:45,375 --> 00:50:46,625
that it's not going to work out

2163
00:50:46,625 --> 00:50:47,083
or whatever.

2164
00:50:47,083 --> 00:50:48,041
And you sort of,

2165
00:50:48,041 --> 00:50:48,583
you know, you're

2166
00:50:48,583 --> 00:50:51,083
in that versus just,

2167
00:50:51,500 --> 00:50:52,000
I don't know,

2168
00:50:52,000 --> 00:50:53,375
riding the rapids and

2169
00:50:53,375 --> 00:50:55,041
and enjoying the journey and,

2170
00:50:55,041 --> 00:50:56,333
and seeing where it goes.

2171
00:50:56,333 --> 00:50:57,083
And it feels

2172
00:50:57,083 --> 00:50:59,125
so much more freeing in my life.

2173
00:50:59,125 --> 00:51:00,333
I, I totally agree with that.

2174
00:51:00,333 --> 00:51:00,916
In the beginning,

2175
00:51:00,916 --> 00:51:01,833
now that I remember

2176
00:51:01,833 --> 00:51:02,875
for one year

2177
00:51:02,875 --> 00:51:05,375
we didn't even have a website,

2178
00:51:05,708 --> 00:51:07,208
but that's great.

2179
00:51:07,208 --> 00:51:07,875
Didn't have a lot

2180
00:51:07,875 --> 00:51:08,916
talk about breaking the rules.

2181
00:51:08,916 --> 00:51:09,333
Everyone's like,

2182
00:51:09,333 --> 00:51:10,375
you've got to have one

2183
00:51:10,375 --> 00:51:11,750
or you'll never succeed.

2184
00:51:11,750 --> 00:51:12,250
It's like,

2185
00:51:12,250 --> 00:51:13,041
you know,

2186
00:51:13,041 --> 00:51:14,166
we were creating that,

2187
00:51:14,166 --> 00:51:15,083
you know,

2188
00:51:15,083 --> 00:51:15,958
some now

2189
00:51:15,958 --> 00:51:16,875
that I think

2190
00:51:16,875 --> 00:51:17,708
some kind of,

2191
00:51:17,708 --> 00:51:18,291
you know, like

2192
00:51:18,291 --> 00:51:19,833
we were testing out the product

2193
00:51:19,833 --> 00:51:20,916
or something. We weren't.

2194
00:51:20,916 --> 00:51:21,916
We were just doing

2195
00:51:21,916 --> 00:51:23,333
what we thought at that

2196
00:51:23,333 --> 00:51:25,375
moment was good and was logic.

2197
00:51:25,375 --> 00:51:26,833
And we just moved up

2198
00:51:26,833 --> 00:51:27,583
and I'm like, okay,

2199
00:51:27,583 --> 00:51:28,833
now we need a website. Okay.

2200
00:51:28,833 --> 00:51:29,458
Now we need

2201
00:51:29,458 --> 00:51:31,583
to, to go to conference,

2202
00:51:31,583 --> 00:51:32,583
need to look for more.

2203
00:51:32,583 --> 00:51:33,333
Our clients.

2204
00:51:33,333 --> 00:51:34,791
And then the, the, the,

2205
00:51:34,791 --> 00:51:35,708
the Covid hit,

2206
00:51:35,708 --> 00:51:36,875
I'm like, okay, we can go,

2207
00:51:36,875 --> 00:51:38,333
what do we do now? Okay.

2208
00:51:38,333 --> 00:51:40,625
Well let's try ads okay.

2209
00:51:40,625 --> 00:51:41,500
Let's try out

2210
00:51:41,500 --> 00:51:43,000
the that's worked out good.

2211
00:51:43,958 --> 00:51:45,083
Amazing.

2212
00:51:45,083 --> 00:51:46,416
Just like like this.

2213
00:51:46,416 --> 00:51:46,666
You know,

2214
00:51:46,666 --> 00:51:47,375
how about we create

2215
00:51:47,375 --> 00:51:49,291
an ad as a TikTok

2216
00:51:49,291 --> 00:51:50,125
trend, you know,

2217
00:51:50,125 --> 00:51:51,166
and we're like, okay,

2218
00:51:51,166 --> 00:51:51,875
well let's do it.

2219
00:51:51,875 --> 00:51:52,750
My my daughter

2220
00:51:52,750 --> 00:51:53,750
filmed me actually,

2221
00:51:53,750 --> 00:51:55,833
and this ad brought us

2222
00:51:55,833 --> 00:51:58,333
like the first, I don't know,

2223
00:51:58,541 --> 00:52:00,958
50 clients or something.

2224
00:52:00,958 --> 00:52:02,166
And that's amazing.

2225
00:52:02,166 --> 00:52:04,625
So now I'm glad you ran ads.

2226
00:52:04,625 --> 00:52:04,875
Yeah.

2227
00:52:04,875 --> 00:52:05,750
You know, because that's

2228
00:52:05,750 --> 00:52:06,666
why we're talking.

2229
00:52:06,666 --> 00:52:07,416
And that's why

2230
00:52:07,416 --> 00:52:08,416
I love beCreatives

2231
00:52:08,416 --> 00:52:09,250
is because you have

2232
00:52:09,250 --> 00:52:10,958
ad on Instagram.

2233
00:52:10,958 --> 00:52:13,041
But the Covid hit and

2234
00:52:13,041 --> 00:52:13,750
like, okay,

2235
00:52:13,750 --> 00:52:14,833
how are we going to get clients.

2236
00:52:14,833 --> 00:52:15,583
You know. But okay.

2237
00:52:15,583 --> 00:52:16,250
But then okay.

2238
00:52:16,250 --> 00:52:17,958
But there's let's try ads

2239
00:52:17,958 --> 00:52:18,208
you know

2240
00:52:18,208 --> 00:52:19,541
and so see like everything

2241
00:52:19,541 --> 00:52:21,250
something bad happens.

2242
00:52:21,250 --> 00:52:21,875
You're like okay

2243
00:52:21,875 --> 00:52:22,833
no it's not bad.

2244
00:52:22,833 --> 00:52:24,208
Like let me find another way.

2245
00:52:24,208 --> 00:52:26,000
And then I'm sure

2246
00:52:26,000 --> 00:52:28,541
we wouldn't be so successful

2247
00:52:28,541 --> 00:52:29,625
if we just relied on

2248
00:52:29,625 --> 00:52:30,583
going to conferences

2249
00:52:30,583 --> 00:52:32,500
and looking for clients

2250
00:52:32,500 --> 00:52:33,333
just like that.

2251
00:52:33,333 --> 00:52:34,541
You know, it wouldn't

2252
00:52:34,541 --> 00:52:35,666
it wouldn't be so scalable.

2253
00:52:35,666 --> 00:52:36,583
I believe

2254
00:52:36,583 --> 00:52:37,958
so it actually worked out,

2255
00:52:37,958 --> 00:52:38,875
you know, it's a bad thing,

2256
00:52:38,875 --> 00:52:39,458
but you turn it

2257
00:52:39,458 --> 00:52:40,083
into a good thing.

2258
00:52:40,083 --> 00:52:41,125
And then that's how we did

2259
00:52:41,125 --> 00:52:42,791
all the things, you know, with

2260
00:52:42,791 --> 00:52:45,000
just the very same mentality.

2261
00:52:45,000 --> 00:52:45,875
I would say that

2262
00:52:45,875 --> 00:52:47,083
the last couple of years,

2263
00:52:47,083 --> 00:52:49,333
you know, we

2264
00:52:50,541 --> 00:52:52,291
it's so, it's so, so

2265
00:52:52,291 --> 00:52:53,666
such a big growth.

2266
00:52:53,666 --> 00:52:56,166
You know, we had to be more if,

2267
00:52:56,666 --> 00:52:58,583
if I use the word professional

2268
00:52:58,583 --> 00:52:59,250
and using,

2269
00:52:59,250 --> 00:53:01,750
you know, like stems and

2270
00:53:02,208 --> 00:53:02,916
all the,

2271
00:53:02,916 --> 00:53:04,166
all the other processes

2272
00:53:04,166 --> 00:53:04,750
and stuff.

2273
00:53:04,750 --> 00:53:06,583
But in the beginning

2274
00:53:06,583 --> 00:53:09,083
was really just very flowy and,

2275
00:53:09,375 --> 00:53:10,625
whatever seemed right.

2276
00:53:10,625 --> 00:53:11,166
We did that.

2277
00:53:11,166 --> 00:53:13,166
Now we read books, we seminar,

2278
00:53:13,166 --> 00:53:14,916
we go seminars, we,

2279
00:53:14,916 --> 00:53:15,916
you know, follow

2280
00:53:15,916 --> 00:53:16,750
some of some

2281
00:53:16,750 --> 00:53:17,166
that there's

2282
00:53:17,166 --> 00:53:18,083
some things already.

2283
00:53:18,083 --> 00:53:20,083
But back then I was,

2284
00:53:20,083 --> 00:53:22,583
I was actually

2285
00:53:22,833 --> 00:53:24,250
I'm very into meditations

2286
00:53:24,250 --> 00:53:24,791
and stuff.

2287
00:53:24,791 --> 00:53:27,250
And when we were,

2288
00:53:27,250 --> 00:53:27,958
just building,

2289
00:53:27,958 --> 00:53:29,166
getting like first clients

2290
00:53:29,166 --> 00:53:30,166
and stuff,

2291
00:53:30,166 --> 00:53:32,333
I would go into this and call it

2292
00:53:32,333 --> 00:53:34,625
decision meditation.

2293
00:53:34,625 --> 00:53:37,125
And it's if we're listening.

2294
00:53:37,416 --> 00:53:39,625
Yeah, it's just four

2295
00:53:39,625 --> 00:53:41,250
step kind of meditation

2296
00:53:41,250 --> 00:53:43,333
where you clear your mind

2297
00:53:43,333 --> 00:53:46,166
and then you feel the gratitude,

2298
00:53:46,166 --> 00:53:47,041
and then you

2299
00:53:47,041 --> 00:53:48,875
put an intention like,

2300
00:53:48,875 --> 00:53:49,791
that's your problem.

2301
00:53:49,791 --> 00:53:50,291
Let's say,

2302
00:53:50,291 --> 00:53:51,666
what should you do about this

2303
00:53:51,666 --> 00:53:52,416
and that?

2304
00:53:52,416 --> 00:53:53,833
And the last stage is

2305
00:53:53,833 --> 00:53:55,208
where you get the answer.

2306
00:53:55,208 --> 00:53:56,208
And sometimes answer

2307
00:53:56,208 --> 00:53:56,916
doesn't make sense,

2308
00:53:56,916 --> 00:53:57,916
but you still do it.

2309
00:53:57,916 --> 00:53:58,958
And I

2310
00:53:58,958 --> 00:54:01,458
had so many occasions where

2311
00:54:01,625 --> 00:54:02,541
the answer would come,

2312
00:54:02,541 --> 00:54:03,666
like I had this one

2313
00:54:03,666 --> 00:54:06,083
specific, situation where

2314
00:54:06,083 --> 00:54:06,583
the answer.

2315
00:54:10,041 --> 00:54:11,916
I'm not right,

2316
00:54:11,916 --> 00:54:12,333
and I didn't

2317
00:54:12,333 --> 00:54:14,291
think I needed more of it,

2318
00:54:14,291 --> 00:54:17,875
and that was knowing that

2319
00:54:17,916 --> 00:54:20,416
no matter.

2320
00:54:20,416 --> 00:54:23,291
do editing, do video editing

2321
00:54:23,291 --> 00:54:25,791
no excuses, you're like,

2322
00:54:25,875 --> 00:54:28,083
any better, those 2 things together

2323
00:54:28,083 --> 00:54:29,333
And then within like a minute,

2324
00:54:29,333 --> 00:54:30,000
she's like, oh,

2325
00:54:30,000 --> 00:54:31,000
you said video editing.

2326
00:54:31,000 --> 00:54:32,500
I was just talking to this guy.

2327
00:54:32,500 --> 00:54:34,541
And then,

2328
00:54:34,541 --> 00:54:36,250
and we got the, like,

2329
00:54:36,250 --> 00:54:37,333
within like a minute

2330
00:54:37,333 --> 00:54:38,375
I was in a group chat

2331
00:54:38,375 --> 00:54:38,708
with, like,

2332
00:54:38,708 --> 00:54:40,166
the biggest marketing guy.

2333
00:54:40,166 --> 00:54:40,916
And then he needed

2334
00:54:40,916 --> 00:54:41,541
a video editor.

2335
00:54:41,541 --> 00:54:42,750
And we have this huge

2336
00:54:42,750 --> 00:54:45,250
five years.

2337
00:54:45,750 --> 00:54:47,125
That's amazing.

2338
00:54:47,125 --> 00:54:47,333
Yeah.

2339
00:54:47,333 --> 00:54:48,166
Like,

2340
00:54:48,166 --> 00:54:49,708
the beginning was like this

2341
00:54:49,708 --> 00:54:51,083
a lot of a lot of that.

2342
00:54:51,083 --> 00:54:51,666
And then later

2343
00:54:51,666 --> 00:54:52,958
we needed some more,

2344
00:54:52,958 --> 00:54:55,458
you know, professional,

2345
00:54:55,708 --> 00:54:56,791
professional decision

2346
00:54:56,791 --> 00:54:58,291
making tools and,

2347
00:54:58,291 --> 00:54:59,500
and processes.

2348
00:54:59,500 --> 00:55:00,250
But,

2349
00:55:00,250 --> 00:55:01,208
but I believe, like,

2350
00:55:01,208 --> 00:55:02,125
this is what

2351
00:55:02,125 --> 00:55:02,958
the beginning should be,

2352
00:55:02,958 --> 00:55:03,833
you know,

2353
00:55:03,833 --> 00:55:04,875
this is how you end up

2354
00:55:04,875 --> 00:55:06,625
with the right path or whatever.

2355
00:55:06,625 --> 00:55:07,083
But even though

2356
00:55:07,083 --> 00:55:08,291
there is not right,

2357
00:55:08,291 --> 00:55:08,583
you know,

2358
00:55:08,583 --> 00:55:10,208
you make the right path.

2359
00:55:10,208 --> 00:55:11,166
There's so many

2360
00:55:11,166 --> 00:55:12,583
different situations

2361
00:55:12,583 --> 00:55:13,666
and variations

2362
00:55:13,666 --> 00:55:14,500
that you can create

2363
00:55:14,500 --> 00:55:16,000
a business, even ours.

2364
00:55:16,000 --> 00:55:16,875
It could be in

2365
00:55:16,875 --> 00:55:17,708
it could have been something

2366
00:55:17,708 --> 00:55:18,875
very, very different.

2367
00:55:18,875 --> 00:55:21,458
It's just our lives, our,

2368
00:55:21,458 --> 00:55:22,750
you know, personalities.

2369
00:55:22,750 --> 00:55:24,041
The people that we hired

2370
00:55:24,041 --> 00:55:25,208
built beCreatives.

2371
00:55:25,208 --> 00:55:26,375
You know, the way it is,

2372
00:55:26,375 --> 00:55:28,375
very unique.

2373
00:55:28,375 --> 00:55:29,750
You put somebody else

2374
00:55:29,750 --> 00:55:31,458
and you know, their situations

2375
00:55:31,458 --> 00:55:32,541
will be very different

2376
00:55:32,541 --> 00:55:33,583
and they will build something

2377
00:55:33,583 --> 00:55:34,916
very different as well. So

2378
00:55:36,666 --> 00:55:38,291
it is it is what it is amazing.

2379
00:55:38,291 --> 00:55:39,916
I love it, but I love it.

2380
00:55:39,916 --> 00:55:41,041
I love the synchronicity

2381
00:55:41,041 --> 00:55:42,125
and the intention and,

2382
00:55:42,125 --> 00:55:43,500
and and the listening.

2383
00:55:43,500 --> 00:55:45,125
And I think that's so important,

2384
00:55:45,125 --> 00:55:46,750
you know, and I've,

2385
00:55:46,750 --> 00:55:47,833
I've really tried to focus on

2386
00:55:47,833 --> 00:55:49,958
that where giving yourself space

2387
00:55:49,958 --> 00:55:51,625
to just go back and, and,

2388
00:55:51,625 --> 00:55:52,708
and sort of analyze

2389
00:55:52,708 --> 00:55:54,791
and and listen and and feel

2390
00:55:54,791 --> 00:55:56,125
and then just, you know,

2391
00:55:56,125 --> 00:55:56,916
just make a decision

2392
00:55:56,916 --> 00:55:57,583
and go with it.

2393
00:55:57,583 --> 00:56:00,875
And, my, my thing now

2394
00:56:00,875 --> 00:56:02,000
is because I'm,

2395
00:56:02,000 --> 00:56:03,041
I moved back

2396
00:56:03,041 --> 00:56:04,875
to live in Lithuania.

2397
00:56:04,875 --> 00:56:06,416
And we have

2398
00:56:06,416 --> 00:56:07,458
I don't know if you ever

2399
00:56:07,458 --> 00:56:09,125
will visit a few here

2400
00:56:09,125 --> 00:56:11,375
if you watch a real after this

2401
00:56:11,375 --> 00:56:12,666
because the Instagram

2402
00:56:12,666 --> 00:56:15,166
maybe I will show you,

2403
00:56:15,166 --> 00:56:16,250
it's very green.

2404
00:56:16,250 --> 00:56:17,875
It has beautiful forests.

2405
00:56:17,875 --> 00:56:21,625
So, I take a one day off

2406
00:56:21,625 --> 00:56:22,375
and I go,

2407
00:56:22,375 --> 00:56:23,458
I like, book

2408
00:56:23,458 --> 00:56:25,083
a little tree house

2409
00:56:25,083 --> 00:56:25,541
or something.

2410
00:56:25,541 --> 00:56:26,916
And little, in the woods

2411
00:56:26,916 --> 00:56:28,500
Actually, my team gifted me

2412
00:56:28,500 --> 00:56:30,291
a gift card in the tree house.

2413
00:56:30,291 --> 00:56:32,375
Nice. That’s great.

2414
00:56:32,375 --> 00:56:33,666
So this is my planning,

2415
00:56:33,666 --> 00:56:34,333
my thinking,

2416
00:56:34,333 --> 00:56:36,041
my meditating, my decision

2417
00:56:36,041 --> 00:56:37,125
making and all of that.

2418
00:56:37,125 --> 00:56:38,500
So, yeah,

2419
00:56:39,750 --> 00:56:41,041
I love that.

2420
00:56:41,041 --> 00:56:41,583
Well, thank you

2421
00:56:41,583 --> 00:56:42,375
so much

2422
00:56:42,375 --> 00:56:44,666
for coming on and and talking

2423
00:56:44,666 --> 00:56:46,166
and sharing your stories

2424
00:56:46,166 --> 00:56:48,291
and, and the journey and,

2425
00:56:48,291 --> 00:56:50,250
I'm, I'm excited

2426
00:56:50,250 --> 00:56:51,458
to continue the journey

2427
00:56:51,458 --> 00:56:52,458
with you as a customer

2428
00:56:52,458 --> 00:56:54,291
because I love it.

2429
00:56:54,291 --> 00:56:56,125
And and kudos to the team.

2430
00:56:56,125 --> 00:56:57,500
Because,

2431
00:56:57,500 --> 00:57:00,000
it's such a great it's a great.

2432
00:57:00,333 --> 00:57:01,958
I always love looking at,

2433
00:57:01,958 --> 00:57:03,083
you know, user experience

2434
00:57:03,083 --> 00:57:04,583
and, and customer experience

2435
00:57:04,583 --> 00:57:05,708
and, and the whole,

2436
00:57:05,708 --> 00:57:07,541
the whole piece. And I love it.

2437
00:57:07,541 --> 00:57:09,875
So you and the team

2438
00:57:09,875 --> 00:57:11,666
have built something great.

2439
00:57:11,666 --> 00:57:12,333
Oh, thank you.

2440
00:57:12,333 --> 00:57:12,958
Thank you so much,

2441
00:57:12,958 --> 00:57:14,083
Kyle, for inviting me.

2442
00:57:14,083 --> 00:57:15,166
I was a pleasure meeting you.

2443
00:57:15,166 --> 00:57:16,833
Yeah. Last week.

2444
00:57:16,833 --> 00:57:19,000
And even if it's, online.

2445
00:57:19,000 --> 00:57:20,916
But, I hope for the best.

2446
00:57:20,916 --> 00:57:21,583
And then I hope

2447
00:57:21,583 --> 00:57:22,500
this is not the last time

2448
00:57:22,500 --> 00:57:23,833
we chat.

2449
00:57:23,833 --> 00:57:25,375
Yeah, absolutely.

2450
00:57:25,375 --> 00:57:26,333
Well, happy.

2451
00:57:26,333 --> 00:57:27,583
Happy Monday.

2452
00:57:27,583 --> 00:57:28,833
Thank you, you too.

2453
00:57:28,833 --> 00:57:29,708
What can I feel this week?

2454
00:57:29,708 --> 00:57:30,916
Right.

2455
00:57:30,916 --> 00:57:31,833
Yeah, exactly.

2456
00:57:31,833 --> 00:57:32,291
Let's get it.

2457
00:57:32,291 --> 00:57:32,833
Let's go flow

2458
00:57:32,833 --> 00:57:34,333
with the river and and,

2459
00:57:34,333 --> 00:57:36,250
and see where it takes us.

2460
00:57:36,250 --> 00:57:38,750
Yes, have a great day.

2461
00:57:39,041 --> 00:57:39,583
Thanks. You too.